Asmak leading aquaculture company

Essay add: 25-11-2016, 10:50   /   Views: 126


  • Asmak Company was established in January 1999 and now owned by the International Fish Farming Company.
  • The main aim of Asmak is to become the leading aquaculture company in GCC region and in the whole world.
  • The company has following subsidiaries:
  • Alliance Foods Co.LLC.
  • Asmak Seafood Processing Co.WLL
  • Asmak Consulting Co.LLC.

Main Products are catfish, shrimp shellfish, crayfish, baitfish, sport fish tilapia, ornamental fish, salmon, trout, brackish clams, oyster, seaweed, mussels, shrimp, haddock, cod to local and international customer either fresh, frozen and canned form.

UAE Background
  • U.A.E is located in the south east of the Arab world. It covers about 32,273 square miles with the population of 7.5 millions.
  • The weather of the U.A.E is known with high temperature and humidity in summer and warm in winter.
  • The U.A.E is considered as one of the top countries in the terms of economy and in terms of per capital income.
  • Most of Emirati citizens are employed in non technical jobs such as education, the army, the police and the political service.
  • The U.A.E is the federal system that consists of several members, headed by the president and vice-president, supreme council, the council of Ministers.
UK Background
  • United Kingdom is located in the Western Europe consist of 4 countries England, Scotland, Wales and Ireland.
  • The weather of the kingdom is known as a moderate climate as a result of winds on the south western part.
  • Due to all the social, cultural, political, legal and demographic reasons the country is chosen.
  • British government's has Protected the competition in various fields of trade through the imposition of laws to prevent monopoly.
  • Main Competitors are: Tesco, Sainsburg, Asda, Waitsor.
  • The Treasury in the U.K decided to establish an office for tax simplification to attract investors
Market Segmentation
  • The market is segment in following ways:
  • Demographic Segmentation
  • Geographical Segmentation
  • Psychographic Segmentation
  • Behavioral Segmentation
  • Methods of direct Distribution:
    • Cruising salesmen
    • Retailer-owned producers
    • Sell by mail
    • Vending
  • Type of intermediaries :
    • Retailers
    • Wholesalers
    • Agent
  • Identifying the appropriate distribution is channel is uttermost important for the success of the product
  • Article name: Asmak leading aquaculture company essay, research paper, dissertation