The Booming Period In Vietnam Commerce
Purpose: The purpose of this paper is to assess university quality in Vietnam with regarding different student's perceptions of university service quality.
Methodology: The data were collected through questionnaires, which are delivered to students in large universities in HCMC, Vietnam.
Findings: The result of this study shows the students' perceptions about the price, service portfolio and educational service quality. Also, it presents the students' opinion and evaluation about different aspect of quality.
Implication: Based on significant insight into the customers' perception about university quality, people can stimulate building a quality standard system, improving the service quality in university's operation in Vietnam as well as student's satisfaction and loyalty
Value: This paper hopes to contribute a study about university quality in HCMC, Vietnam because there are few studies dealing with this issue.
CHAPTER 1: THE PROBLEMS AND ITS BACKGROUND1.1
Article name: The Booming Period In Vietnam Commerce essay, research paper, dissertation