Sales Employees Or Sales Force Of Retail Sector Commerce
Critical review of the literature helps the researcher in understanding the previous research and also to relate it with the current research questions and objectives (Saunders, 2007). Referencing previous literature always help the researcher in presenting his/her point of view in a logically argued way.
This discussion is regarding the sales employees or sales force of retail sector that are considered to be the back bone of any high street business. Quality work now has top priority in retail industry all over the world. The employee will only provide a quality work if s/he is motivated. So motivation plays a very important role in successful organizations.2.2
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