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Strategic planning and implementation in Soneri Bank

Essay add: 20-06-2017, 12:38   /   Views: 13

Introduction

Soneri Bank was incorporated on September 28, 1991 the first Branch of Soneri Bank Limited formally opened doors for operations in Lahore on April 16, 1992 followed by Karachi Branch on May 09, 1992. The bank now operates with 145 branches spread all over Pakistan including the Northern Areas of the country where no other private bank has ventured so far. Expansion of branches is based on a policy of maintaining a balance between the urban and rural areas with a view to offering services even in the remote areas of Pakistan. Pleasant and sophisticated atmosphere has been provided in the branches which are all fully air-conditioned and computerized.

The essence Soneri Bank business philosophy is to cater to the banking requirements of small & medium sized entrepreneurs, providing them qualitative & competitive services with emphasis on encouraging exports. Nearly forty percent of our credit portfolio is related to export financing and credit decisions are taken within 48 hours

Mission Statement:

To develop Soneri Bank Ltd into an aggressive and dynamics financial institution having the capabilities to provide personalized service to customer with cutting edge technology and a wide range of products and during the process to ensure maximum return on assets with the ultimate goal of serving the Economy and society.

Slogan:

"We have more time for you"

Progress to Date:

Soneri Bank Ltd was incorporated in 1991 as a public ltd company with paid up capital of Rs: 300 M. Over the last 16 years it has achieved a sustained growth with a network of 90 branches across country. The equity stand at PKR 7.6bn and total asset stand at PKR 88bn at the first quarter of year 2009.

Top level management and their Names

Boards of Directors:

Chairman

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