This project is about the IMC used by the Milk company. It includes the all the promotional tools used by the company for marketing communication. In this we are using different sales and promotion techniques for the sale of our company milk and building a strong image of our company product in the minds of our customers. Special kinds of price discounts , samples are given to the customers and traders for the strong positioning of our product in the market. The name of milk product is the...
Strategic Human Resource Management (SHRM) can be defined as a link between human resources and the strategic goals and objectives of the business. Most importantly, the aim of that is to improve business performance and to develop an organisational culture that will foster innovation, flexibility and competitive advantage. In other words, the HR function is seen as a strategic partner helping the company to implement and formulate strategies as well as reach its goals and flourish. The main...
1.2 Rationale/Background Globalization, technology advancements and liberation have rapidly evolved the rules of success and management in the ever changing environment today. Businesses can no longer remain stagnant in their home country and continue to be profitable at the same time. As such, many organizations adopt a competitive strategy to relocate their employees to work as expatriates overseas. According to Dowling et al (1999), the success of this globalised strategy depends critically...
Internet evolution is affecting our working and personal life in various aspects and no one can say the contrary. One of the areas that the internet has recently and strongly been involved in is Recruitment & Selection, as a medium between job seekers and companies since global competition persists and industries becoming more skill intensive, the recruitment of talent workers becomes essential (Yoon, 2009 adapted from Tong and Sivanand, 2005), and attracting the right applicants at the...
After the questionnaires have been edited to check, the data was input in SPSS and then analyzed with both SPSS and Microsoft Excel. It is important to highlight that the response rate was only 60.3%, that is, out of 116, only 70 questionnaires were received. Hence the analysis was carried out for only 70 questionnaires. The data has been analyzed in terms of values and percentages. The information has been displayed in percentage and frequency by means of pie charts, bar charts and tables so...
The way to motivate employees is not through fear or domination, but through respect and ability to share a common goal. While the coercive leadership style seems to be the norm in the construction industry today, there is a positive side developing in the new age of management. Charismatic leadership style develops employees while maintaining a collective identity. The emotional state of the employee is essential to the willingness of effort of such employee. This is where a charismatic leader...
Knight Frank is an international real estate consulting company. Having headquarters inLondon and 195 offices across the world, Knight Frank operates in six continents on real estatemarkets. Its Polish head office is located in Warsaw, while regional offices are based in Katowice,Krakow, Lodz, Poznan, Wroclaw and Gdansk. KF's team counts 100 members specialized in property,financial and investment consulting, market research, development and investment appraisal,commercial property management...
The changing public climate in the 1960s and 1970s, in which challenges to authority became fashionable and the enactment of public sector bargaining laws, are chiefly what led to the evolution of collective bargaining by government employee associations. Other incentives for public sector employees to turn to collective bargaining were an expanding role of the government in societal affairs, increased educational levels by public employees, and race/gender discrimination. Law enforcement...
In recent years, there are numerous discussions regarding the differences between management styles in various parts of the world. Because different personal and behavioural factors would be affected by cultures or social backgrounds, different management styles are existed in diverse regions (Yucelt, 1984). As mentioned in TechnoFunc, management styles are the characteristic methods which managers directly use in making decisions and dealing with subordinates in the workplace. Management...
Employees nowadays have various kinds of needs. For example, a large number of employees need high salaries to enhance their enthusiasm of working. On the other hand, some employees want not only money, but also other non - financial rewards such as long vacations and satisfied workplace. To motivate employees means to make them want to work for the employer, especially the works that involves hard working and effort. To let the employees stay in the companies, employers consider motivating...