How Successful Is Social Networking To Youngsters Media

Essay add: 15-06-2017, 11:01   /   Views: 18

With the rapid phase of the changing generation, the youth is now more demanding in acquiring technologies that will suit to their needs, especially in when it is applied to their studies. Certainly, the access in Internet or in the World Wide Web is easy and there are many benefits can be gained.

The use of this accessibility is applied mostly on the professionals such as medical practitioners, business tycoons, and even government officials. The purpose of their usage the Internet is different in terms of their needs and various marketers also applied their expertise on it. Apparently, the growing numbers of users are members of different social networking sites and most of them are students.

Social networking sites have acquired considerable popularity in the world, especially amongst youngsters. From the past 5 years, social networking has hit the internet in a tremendous way. The Oxford English Dictionary Online (2010) addresses social networking as: "the use of social networks; the use of Web sites which allow users to interact with one another, find and contact people with common interests."

Social networking provides everyone with the opportunity to participate in the construction of a circle of relationship globally and it has rapidly adopted by youngsters. It is the way the 21st century communicates nowadays. It is found that social networking is possible in person. However, it is mostly common online in today's world. This new social technology has considerably changed the way information is distributed around the world. It has been found that in Mauritius many youngsters also connect on the social networks, login on Facebook, or YouTube.

Social networks sites is not unique because they allow people to interact with strangers, but rather because they allow users to communicate and make visible their social networks. This ends up creating relationships with individuals that would not otherwise be made. Often, this is not the aim, and these meetings are usually between 'latent ties' (Haythornthwaite, 2005).

Social networking such as Cyworld in Korea, Facebook one of the largest social networking sites in the U.S., Myspace, and many others has been plagued the websites of the Internet accessibility. Many individuals, mostly students and their friends are engaged in social networking.

Social networks are made to entertain and to interact with the other people even if they are miles away. There are many various styles used by the social networks to accommodate their visitors like enabling the host to create his or her mini-homepages and considered as a way to express their own ideas. Part of creating their own world through the web is decorating them with vivid colors, wallpapers, characters, and even music and videos ( 2009).

Due to the continuous change in cultural and social aspect and with the accordance of technological revolution, the social networking's essence in the face of the Internet and Web is still in question. There are many sites that are pushing their limitations to follow the success of the Google in terms of marketing and generating revenues which is a significant factor between the search engine and on networking sites.

Now, ask every student and they will definitely tell you that they had an account ranges from 1 to 3 in different social networking sites. With this fact, the networking sites is a subject for scrutiny because they can contribute of influence the individuals especially children. And they are unaware that these social networking can gradually affect their studies that will reflect on their grades. 

Previous research on social networking sites

Studies of the first popular social networking site, Friendster, (boyd, 2004, boyd, 2006, boyd and Heer, 2006, Donath and boyd, 2004) describe how members create their profile with the intention of communicating news about themselves to others. Boyd, using an ethnographic approach, reveals the possibility of unintended consequences. As in other social networking sites, Friendster members create a profile and make public links to others. What if there is something about your friend's page that might cause embarrassment if viewed out of context? Although members can control what appears on their profile, they cannot control what appears on a friend's profile. Crude pictures on a friend's profile caused concern for a teacher when her students asked to 'friend' her. This placed her in an awkward position, because allowing students access to her profile would also allow them to view her friends, who she knew to have risqué pictures on their profile (boyd, 2004). This incident demonstrates that concerns raised by navigating issues of privacy and trust were apparent in the first scholarly articles on

social networking sites.

Facebook, a social networking site that began with a focus on colleges and universities, but now includes high schools and other organizations, has been studied by (Acquisti and Gross, 2006, Lampe, Ellison, and Steinfield, 2007, Stutzman, 2006). These studies have collected profile information from Facebook through the use of a web crawler, and through surveys of members. They show that Facebook members reveal a lot of information about themselves, and are not very aware of privacy options or who can actually view their profile (Acquisti and Gross, 2006).

Study and Social Networking

The fusion of study and Internet sites opened the doors for positive and negative results (2009). Almost 80% of the students said that the use of social networking sites such as Facebook does not affect their grades (2009). This idea brought out the issues about the study habits of the students.

The effect of social networking on the student's study habits results in different ranges. Many studies show different results about the students who use social networking. There are instances that the student who uses Facebook often has consistently lower grades, in which on the other study's result is different.

The higher-education officials and social networking experts said that there is a long-term research about the determination of the social networking sites on the academics of the students and on their grades (2009). There is a majority numbers among the student's population who uses social networking sites that received grades according to their performance. The academic performance of the students is different from the other that suggests to the idea that there is, somehow, an impact of social networking over the academics and their study habits. 


Although trust has been shown to be a factor in previous studies of online systems, . the systems described did not involve millions of people. How does trust influence social interactions on sites that involve such a large number of people? This leads to the following research question:

RQ1: For members of social networking sites, how does trust in the site and its other members affect willingness to share information and develop new relationships?

The use of technology to carry out communication leads to persistence (Erickson and Kellogg, 2000). A digital message can remain as part of a system for an undefined and undisclosed period of time. This makes the management of privacy, both for the individual and for organizations, extremely complex. Is a person's concern for the privacy of their social interaction record a factor in whether they use these sites? This leads to the second research question:

RQ2: For members of social networking sites, what is the relationship between internet privacy concern and their willingness to share information and develop new relationships?

The diagram shown in Figure 1 provides a visualization of the theoretical model that guided data collection and analysis for this study. The independent variables are internet privacy concern, trust in the social networking site, and trust in other members of social networking sites. How do they relate to the outcomes being measured with respect to the use of social networking sites, specifically information sharing and development of new relationships?

Figure 1: Privacy Trust Model

Selection of two social networking sites for comparative study

The majority of prior academic studies focus on one site, whereas one objective of this research is to compare data on two sites. This study applies the same measures of concern for privacy and trust to members of different sites, and then looks for variances in behavior. This will enable further research questions to be formed and tested, such as how a site's culture or technical functionality may influence behavior.

The two social networking sites, Facebook and MySpace, were selected because they have both similarities and differences. Both sites are very popular, with millions of members. Facebook initially built the site for use by college students but MySpace is also very popular among college students. While these two sites attract from the same pool of primarily 18 to 30 year olds, they have very different styles. Facebook's association with physical entities, i.e. universities, helps vouch for the authenticity of its members. MySpace, the largest social networking site in the world, has a poor reputation in terms of trust.

Schools have attempted to prohibit their students' use of the site, and law enforcement officials allege that MySpace is used by sexual predators to lure teenagers (Schrobsdorff, 2006). A more extensive review of technical functionalities and mechanisms triggering social interaction is also being conducted on both sites to better understand key socio-technical differences that may explain changes in perceptions among users. An online survey was designed, with versions customized for Facebook and MySpace. The questions are the same for both social networking sites. A few adjustments were made to be consistent with the terminology associated with each site. For example, Facebook members can leave a public note for another member on a space on their profile called "The Wall." For MySpace, these are posted in the profile section labeled "Comments."

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