The Evolution Of Irish Progression Media
"Globalization can be thought of as worldwide integration in virtually every sphere" 
The evolution of Irish progression began in the late 1950s; from here we began to see the shift from agricultural to industrialization. This new trend was implemented largely by educated men in Ireland, seeking to embrace Global concepts.  In other words the intellectual's looked upon the world as a place of progression, and was largely influenced to reshape Ireland in the image of Developed states. In the 1950's and 1960's globalization surged through the world through the open market. The influence in Ireland could be seen straight away; lifestyles, values and traditions began to be reshaped to that of a more modern global way of thinking. The Catholic Church had the strongest influence on Irish culture at this time. Even a religion thousands of years old couldn't uphold its grip on Irish society in the face of globalization.
In today's society, religion has withdrawn from its traditional role of guiding the progression of Irish state and moral thought. In the past the Catholic Church united Irish people, moreover religion was incorporated into all aspects of life. The church was heavily involved in education, government and sports. In fact, Catholicism culturally defined the Irish. However in the 1980s and 1990s there was a major move towards economic progression, prosperity increased and that marked a significant decrease in the reliance of religion.  In addition with the modernization of Ireland and the slow influx of global concepts, the Irish belief system transformed and changed as a result of outside influences. Hence, the Catholic Church and its rigid ideas were being replaced by new ideas and values that had global characteristics; to illustrate, in the 1960, the Irish channel RTE was launch, television was a key instrument of globalization. It brought to Ireland a sophisticated glossy image of urban life,  as well as American culture. Furthermore American TV programmes dominated Irish television in the early days. As M.P Hornsby points out "television acted as an alternative teaching authority to do the church, systematically stimulating discussion on issues of moral and religious belief which most Irish Catholics had previously never questioned" 
The prominence of Catholicism in Ireland contributed to illiberal policies concerning women's role within Irish society. Women were not giving equal rights as citizens. They were expected to uphold traditional functions, such as home maker and mother.  In contrast, in recent decades marriage does not hold the same gravity. As monoculture moves away from strict religious beliefs about marriage, we see the modern woman emerge. In today's society, women are having fewer children; do not marry young and have children out of wedlock. The religious stigma associated with women and birth in the past, has dissolved and now reflects a more liberal culture. The feminist movement which resonated out of America, and travelled across the waters released women, from the shackles of inequality. This is reflected in our society today when we see men staying at home with children rather than women; women in more occupational careers and just as aggressive as the male counterparts in business; and ultimately women having autonomy over their own body, especially in relation to pregnancy i.e. contraceptives. In the wake of globalism, the Irish Woman has unfastened her apron, kicks the muck of wellyboots and shed the skin of the subordinate housewife. She walks out into the world not quite equal, but liberated. She reflects the media prototype of the global modern woman.
The family structure has assimilated to suit a more modern concept also, and bears no resemblance to that of the old traditional catholic family. Couples now co-habit and have families outside of wedlock. This has become a norm now in Irish society. Furthermore, since the change in legalization of divorce in 1996, those who are married, can now divorce and remarry at will.  Hence marriage is not looked upon as compulsory and no longer constitutes as a tradition that must be upheld. Another significant change in family structure is families of mixed race; which are becoming widely accepted partial because Irish culture has evolved and now accept certain culture diversities within the family unit. What influenced theses changes in attitude can be attributing to two things, firstly Ireland developed a greater respect for human rights. Secondly immigration, over the last couple of decades Ireland has attracted people from other countries, either for employment or to offer asylum .Moreover this resulted in many migrants settling in Ireland and becoming Irish citizens. Both reasons have their roots in globalization. But what has allowed globalization to spread and have such a profound influence on Irish society. The answer to that lies in the advances of technology. Technology, acts as the voice of globalization by communicating to a mass audience, the world.
The mass media has had the greatest influence on Irish culture. The world's media has become a powerful tool for influencing personal change. We are surrounded by images and text that we absorb and internalize on a daily basis. As an agent of socialization, the media serves as a window to the outside world and shapes the way most of us live our lives. Corporations that have achieved global status use the media, to reach into the lives of people in different cultures, and ultimately plant the seeds of their cultural ideology. Furthermore we encounter their global messages in the form of adverts, not only selling product but selling lifestyle, values and fantasy. It is evident in Irish society today the influence the media has, moreover the majority of public spaces are bombarded with adverts that are impossible to ignore. The physical manifestation of globalization is everywhere, it is the food we eat, how we dress, and how we identify with one another. Globalization leads us to the brink of being obsessive consumers desiring nothing but modern Identities.
We have become through globalization a consumer culture, through the consumption of goods and services we find common ground, with many other cultures on a global scale. Since the 1990`s Irish people have become mass consumers. As service industry increased over the years, people use daily consumption to define who they are, for example the type of clothes they wear, can indicate what social group they belong to. With globalization choice is a big factor; the consumer has multiple products and services to choose from. The result of this choice can determine their class or social standing. To illustrate take a young business man for instance, he may chose to buy a BMW, as this car sends a symbolic message out to his peers that he is quiet wealthy and likes to show it. Using material objects to define ourselves through the choices we make is prevalent in Irish culture today. Furthermore, people are mainly concerned with image, and identifying with others through the things we consume. On a global scale popular fashion trends, food and entertainment can unite cultures.
Globalization has been a force to be reckoned with. It rapidly, changed the landscape of Irish culture; by incorporating new cultural ideas and global concepts into local and rural parts. Due to the wave of modernization, which collapsed over the Catholic Church causing it to lose its grip on the Irish state; Ireland was launched into the new age. With this change we saw women turning their backs on their traditional role of the stereotypical housewife and fight for equality within Irish society. As women's roles changed, so too, did the family structure. It opened up and embraced different family values ones which included interracial relationships and families out of wedlock. The media acted as a medium of globalization by Injecting new foreign concepts straight into the bloodstream of the Irish, causing a deep psychological change towards old beliefs and values; and finally we saw the backbone of globalization that is consumerism, which changed how people identify and express themselves culturally. Despite these major changes, Ireland is still holds fast to some of it old traditions, by keeping alive Irish heritage. Irish culture is not lost, it has simply morphed into a global cultural hybrid, and I will in the future continue to change for the new age.
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