A tween is described as the in-between of being a child and a teenager, a child who is in his/her late childhood years and early teenage years. The tween age group has been ambiguously defined as prepubescent individuals between the ages of eight to fourteen, nine to twelve or eight to twelve. The indeterminate age group is a result of tweens being a new demographic group. Individuals within this age group are beginning to develop a sense of identity and are anxious to foster a self image. They...
The effect of the media is significant and far-reaching. Everywhere, the media encroaches upon our ideologies and everything that we hold sacred and changes it in ways that we are often unaware of. Holding on to our personal ideologies in the face of media is swimming upstream against resistance and the irresistible currents of change. Indeed the media has been a powerful force in influencing people's perceptions, and by extension, their actions as well. Business, politicians, and showbiz...
"A newspaper", said Henry Fielding, British novelist and playwright, "consists of just the same number of words, whether there be any news in it or not." When I read the quote of Henry, I became utterly convinced that why do some people set up news channels and online websites to broadcast news. The only reason behind it is acquiring popularity so as to gather many advertisements in order to gather more money. In the old times, newspaper was the only source of news and...
Music has been revolutionalised as a result of the introduction of new technologies, the way we listern and make music. Electronic technology has played a major part in the studio environment, like using state of the art equipment like digital mixing desks a far cry from the once so popular tape recorder. The electronic movement changed the way of studio techniques. The 60s saw a great economic recovery after the war, lifting up many rescrictions.The growth of consumer culture also brought...
Wikipedia has since grown to a 16-million-article strong online resource (Sullivan, 2009). Established in 2001,Wikipedia is best known for its ease of contribution to the site and the collaboration of ideas (Sullivan, 2009). Wikipedia is also best known for spearheading the Web 2.0 revolution, encouraging the everyday layperson to contribute towards a general effort. Being the first of its kind, numerous sites employing the similar wiki concept and format sprouted in Wikipedia's wake, ranging...
What is the proper role of the mass media in a liberal democratic society? In the contemporary world, the use of mass media has been on the increase and thus this has not exempted its use in the political arena. In connection to this point, there is a vital role that is played by mass media especially in the liberal democratic society. As such, a liberal democratic society is the one in which elections are fair and free while encouraging competition in the political process. This kind of...
This paper examines what social technology is and why it has become an important part of our lives. In particular, we will examine how Twitter made so much impact in reshaping our culture. And also, why twitter as a social technology, is growing in such an exponential rate. We will examine how twitter has become useful to organisations and the role it plays in their growth in terms of customer size, brand awareness etc. Also, we will look at how twitter is seen today as an emerging tool to be...
It also seems like a never ending task and there are still many more signatures to be collected before a decent attempt towards presenting the petition could be made. At the moment we are collecting a lot of signatures for a petition to be presented to the government to have a climate change law. I am sometimes shy in the beginning and sometimes I do not feel like it, but then once I start and I am in an event, I get into it and start speaking to people. I believe that there should not be...
The first Indian newspaper named The Calcutta Gazette was started by James Hicky on January 29, 1780. For three decades, all the Indian newspapers were owned by the British and were published in English. Indian social reformers such as Raja Ram Mohan Roy, Lokmanya Tilak, Bal Gangadhar Tilak, Gandhiji and Lala Lajpat Rai used the press as a weapon to fight against the British Raj. During the post independence period, many newspaper managements controlled the editorial by allowing their family...
"We must remember that in time of war what is said on the enemy's side of the front is always propaganda, and what is said on our side of the front is truth and righteousness, the cause of humanity and a crusade for peace." (Walter Lippmann, 1922) It is said that in almost every conflict there are at least two grounds, the battlefield and the thoughts that occupy people's minds through propaganda. Both sides can be found guilty of misleading people with subjectivity, distortions,...