History of Audience: The word audience has long been familiar as the collective term for the "receivers" in the simple sequential model of the mass communication process (source, channel, message, receiver, effect) that was deployed by pioneers in field of media research(schramm,1954). There is an established discourse in which "audience" simply refers to the readers of, viewers of, listeners to one or other media channel or of this or that type of content or performances....
Abstract Intellectual property thefts are becoming more prevalent in modern societies, primarily because of technological changes and the internet. As a result intellectual property laws have been developing to give protection to creators of creative works. However Many musicians have very little information regarding copyright, or worse, rely on knowledge about rules that have changed dramatically in the past quarter century. Therefore the paper will focus on how important is intellectual...
Media Representations PublicAbstract The purpose of the study is to examine how mental illness and crime is currently represented in the UK media; to what extent, if any representations have changed over the past decade. Furthermore, the study will adopt the theory of social representations, given the theory’s useful theoretical perspective for the investigation of media representations. The study will be qualitative in nature, comprising of content analysis of UK tabloid and broadsheet...
In January 2006, the US based media and entertainment company Walt Disney announced that it would acquire its animation partner Pixar for US$ 7.4 billion in stock. The deal was expected to be finalized by mid-2006. Disney had already been in partnership for producing and distributing animation films with Pixar since 1991. However, in January 2004, owing to differences with Disney's then CEO Michael Eisner, Pixar had announced that it would partner with another distribution company in 2006. But...
In the intangible world of intellectual property, are the human creation of arts (copyrights) and sciences (patents), along with commerce (trademarks) and processes (trade secrets) most of us will readily agree, it's not on our top ten things to own. Yet today, anywhere you are be a first- or third-world nation, as a society we are all affected by a few select - 1%. According to the United States Patent and Trademark Office (USPTO), there are about 7 million patents in the U.S. with 1 million...
"If China did not have atom and hydrogen bombs, and had not launched satellites since the 60's, China would not be called an important, influential country and would not enjoy the international status that it does today" -Deng Xiaoping []  China launched an ambitious space program in 1956 after Chairman Mao Zedong's proposal of developing world class capabilities in science and technology. Since then China has laid a considerable emphasis on securing its place amongst the...
The history of research on learning and media can be characterized as rising along two distinct paths, one that examines the role of media in out-of-school environments such as the home, and one that focuses on the role of media as teaching tools within the formal classroom setting. Both of these research traditions trace their origins back to the same original models and theories that introduced the study of media and audiences. This chapter presents an overview of the evolution of...
In the last ten years, advertising and marketing has changed market economies in the global. It is very hard for any country where advertising and marketing for service and product cannot be seen. The aim of this writhing is to discuss that advertising and marketing is the most significant contributor to global environmental destruction this century. Wright (2000:2) say advertising is '' a global activity and no other business activity is able to harness the explosive technological growth of...
This paper explores globalisation in the modern world as well as discourses and ideologies in the media. In the first half, a definition of globalisation will be given along with an explanation of how it affects the media industry. The concept of the 'global village' will then be explained, followed by utopian and dystopian views on the subject. The second half focuses on ideologies and discourse within news reports. The question 'what is ideology' will be answered, followed by an explanation...
Many inventions have changed America but perhaps none more than the radio. Most of us take the radio for granted, not taking a second thought when we turn on the radio in our car or in our house. However in the late 1800's wireless communication seemed like a thing from outer space and the only way to communicate with someone over long distances was if there was a telegraph wire going to them. Some scientists thought there must be a way to communicate without wires, and this idea eventually...