A prominent effect of the media is its ability to influence people's perception of reality and, indeed one's attitudes towards the world (Severn & Tankard 2001, p. 310). The process by which a person gradually forms his/her worldview can be expressed as the social construction of reality. Moreover, cultivation theory offers research strategies for the social construction of reality (Severn & Tankard 2001, p. 310). The impact of media on one's judgments of social reality (i.e. the...
The word "broadcast" actually refers to a literal sowing of seeds on farms by spreading them over a wide field. Talking about broadcasting media it is actually a service of distributing audio and video content to a discrete audience via radio, television, telephone, internet or other, often digital transmission media. The receptor of these services includes the common public or a o relatively broader audience, such as children or young adults. Broadcasting contributes to a very huge...
Fat phobia is an increasingly serious issue among teenagers today. It is a problem facing many female teenagers and women alike. The modern society has proven to favor women who are slender, and these have been seen to be popular as portrayed in the mass media. Initially, fat was admired and accepted by society since it represented high status and affluence. However, with time, it became a characteristic which was frowned upon and viewed with negativity. Several factors can be attributed to...
Introduction The government has always been always seeing the mainstream media in Malaysia as an important agent of change for most of the government's policies. They are also perceived them as influential enough because media is the only way to get the latest information nowadays. With the assistance of media, the information is spread out widely and rapidly among the general public. Media can't change the public's mind immediately or lead them to act in such a way, but public will tend to...
Since the creation of the computer and the recent but steady interest in information technology, there has always been a case case for free software and there has always been developers willing to champion the free software movement. Software that is free allows the average computer hobbyist user to understand what had previously been for the elite computer technicians and developers only. The case for 'open source' software has grown rapidly in recent years; as the demand for specialised...
What makes a science communication event engaging? Is it the opportunity for the audience to learn new scientific facts, or is it more a chance for the public to be included in scientific discussion and debate. Perhaps it's even a mixture of these ideas wrapped up in an entertaining package. Sociologists have spent a few decades arguing the case for these ideas in the forms of the "deficit" model and the "dialogue" model. Using an analysis of a science communication event...
Can you spot the difference between new media and traditional media? The traditional media consists of prints and broadcasts such as newspapers, magazines, radio broadcasting books and CDs etc. On the other hand, social media, which grows with technology, includes the use of Twitter, social networks as well as blogs -using internet as a platform. Not only has advanced technology facilitated internet consumption, it has also promoted new media to the extent that majority now believe new media...
Television, film, radio, and other media products provide materials, which we can use to determine the sense of selfhood, sense of class, and our identities. It also includes our sense of nationality, sexuality, class, and race and ethnicity. Media helps us in shaping our deepest values as well as how we view the world. The deepest values include; what we consider positive or negative, and good or bad. Media spectacles also, demonstrate people who are allowed to practice force and violence, and...
Hargrave A.M, Livingstone S (2009) critics that the concept of Dumbing down was evident since (1994) when the American news networks eliminated and altered stories to compete in the local media to keep up with the fast moving phase. Dumbing down can also be described as the style in which political news is reported, it was a very attention gaining word in the 90's as it first targeted the education structures. It than involved the Media and started being referred to as Tabloidism which Franklin...
Introduction In 1964, Marshall McLuhan (2000, p. 34) introduced the perspective that the medium is the message. In his book Understanding the Media, he stresses on one important effect of media, that is it influences an individual's sense of perception and thinking (2000, p. 34). In the age of news media, with the development of the internet and the emergence of Web 2.0, new information production and communication methods have increasingly impacted the traditional relationship between people...