In recent years, with the prevalence of online games, games have begun to in-game advertisement developed slowly. April 27, 2006, Microsoft announced that 200 million U.S. dollars to the price of the acquisition of game advertising company Massive. Google is to spend 23 million U.S. dollars, to buy another game advertising company Adscape. The more typical embedded game advertising company IGA are also constantly rising. In that case, gaming embedded advertising customers for the business and...
Alcohol is the most popular recreational drug in America, so beer and liquor companies advertise on various television channels. Recent research has discovered cable television shows with a significant proportion of teenage viewers are also those that have the most commercials for alcohol. There are many explanations why adolescents are influenced in to drink alcohol and there is reason to believe television advertisements have a large role. As alcohol advertisers turn towards cable...
From this phenomenon, advertisers seize the opportunity to maximize its profit, thus increasing competition in finding ways to captivate the attention of millions of potential consumers to buy their products. This competitive environment pressures advertisers to go beyond the tradition and find new ways to mesmerize the potential consumers. Most of the time, advertisers would sacrifice ethics along the way just to reach their goal in persuading people to buy their products. Even big companies...
The 1920s was a decade of pure economic boom for the United States. The decade started on January 1, 1920 and ended December 31, 1929. It was known to many in the United States as the Roaring Twenties or the Jazz Age. A decade full of prosperity, parties, and illegal drinking. The Age of Jazz did not only occur in the cities. It was much or more a phenomenon in the small towns where girls and boys smoked, drank, drove fast, and "petted" in the back seats of motorcars at first. An...
Nowadays social networking sites are gaining a lot of popularity among youth. These have played a crucial role in bridging boundaries and enabling them to communicate on a same platform. It has become a popular and a potential mean for them to stay friends with the existing ones and to grow up their social circle at least in terms of acquaintances. Communication  has  become  effective  thanks to the existence of the internet. A social network is defined as a set of individuals who...
In the 20th century, over 90 of the worlds teenagers play Video Games, whether its Fifa 2013, to the newest version of Starcraft. In today's society, video games surround us as a place to retreat from the real world, a place where you could be a hero of some sort saving the world rather than being a student going to school, or an adult working 9-5 shifts. Now it may seem great to have an outlet for stress and anxiety, but what happens when that outlet becomes the source of your stress and...
Fundamental societal change is being effected by the advent and assimilation of the global society as cultural and society norms. 24/7 exposure to the Wired world has effected fundamental cultural changes in the approach to life, social practices and education within Generation Y, the first generation to have lived their entire life in a connected society. The advent of the internet has been dubbed by some as the biggest agent of fundamental cultural change since the advent of fire. This essay...
Korean popular culture has become one of the most beloved pop cultures among Asian fans over the last 10 years. Asia is no longer dominated by American popular culture, and fans now are choosing what they consider to be more "Asian." Many have recently come to prefer Korean popular culture, which they perceive to be fresh and trendy, as well as something that contains Asian values and sentiments. More and more people throughout Asia are choosing to watch Korean movies, listen to...
While there is yet to be a precise, universal concept of what a 'democracy' is (McLean & McMillan, 1996), the term itself is derived from the Greek word 'dēmokratia,' which literally means "rule of the people". While delivering the famous Gettysburg Address in 1863, U.S. President Abraham Lincoln defined democracy as: "A Government of the people, by the people, for the people." From this, it can be implied that in a democracy, the ultimate sovereignty of a nation...
I am interested in looking into how effective censorship is across a variety of media such as Film, TV, Games and the internet. I would like to delve into each of these types of media and find out how each specific media is being censored and the reasons and effectiveness for that censorship. I chose the subject of censorship in media as my dissertation as I am somewhat concerned at some of the censorship that is being suggested for the future of some of our media such as the web and games and...