PRODUCT Introducing a new product in to the market involves a lot of market research. A market research provides the organisation with information about the current market trend and its competitors in the global market. Market research will also provide the industry a detailed study of customer needs. During the launch of a particular product, the pricing, place and the promotional elements also plays a vital role. All these above 4p's will form the product life cycle. 'Decision on products...
The world of sports has evolved in the last century and in the first decade of the 21st century as a prime source of entertainment. The world has seen greater development in sports as it becomes tougher and more competitive. The reflections of the more serious approach could be seen in media and specifically in sports journalism. The sport based program became the crowd puller of leading television channels in the visual media fraternity. The tougher competition and crave for being unique,...
The present research paper is concerned with the qualitative content analysis a case study research with reference to a Baloch ethnic group in Pakistan. In this study I have to examine how the print media in Pakistan covered the ethnic Baloch issue and find out whether the print media in Pakistan may have constructed an enemy image of central government (Dominant Punjabi) and reporting this significant issue. And to what extend this portrayal forms derogatory and stereotypes frames them. This...
The idea for present study surrounds the revolution in music videos content showing social issues and problem of society in sarcastic way. Music, like other forms of taste (Lieberson 2000) modify slowly and incrementally. Old social motivational musical videos were somewhat having serious depiction of social issues not parody. In fact there were only parody shows (drama's, theaters) on social issues not mocking music videos. The popularization of the music video is one of the most significant...
The marketing strategy of any company is usually based around three key principles: the general objectives of the company involved, the needs and desires of the target audience and finally, the budget constraints that will dictate the level of marketing strategy that can be employed. Marketing strategy is essential for not only the success of a product but for an organization as a whole to be sustainable. An organization should always re-visit, re-evaluate, explore and adopt different strategic...
We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do. A common person in the city usually wakes up checks the TV news or newspaper, goes to work, makes a few phone calls, eats with their family when possible and makes his decisions based on the information that he has either from their co...
The advent of digitalization has drastically changed our way of life. Indeed this important factor altered the standards of language. Consequently we have to reconsider a number of basic concepts in the domain of translation that had been taken for granted for so many years. In movies meaning is no longer conveyed merely via verbal signs, rather it is expressed using both verbal and non-verbal signs, e.g. music, pictures, verbal elements etc. Concepts such as readability, faithfulness,...
Entertainment has always been a major attraction for people of all ages. Social gaming is another big form of entertainment. But there are many other aspects to social gaming. We define social gaming as any game that involves interactions between people and uses ICT to do so. This includes online games, games played on Xbox, Play Stations etc where people play in offline groups. These days many of the social games have violence and involve fights between multiple players and bloodshed. For...
Almost every person in the UK today has or can have access to the internet, whether it is on a personal computer, a laptop or a phone, and with the use of search engines, almost every single topic on everything can be looked at in a few seconds. However with the introduction of editable sources, such as Wikipedia where anyone can edit articles many of the things we read on the internet is misleading or untrue. Any webpage can be used for either quantitative or qualitative research and can be...
Singapore is an open economy which takes all its requirements from neighbouring countries. It therefore consists of people of different communities and races like Indians, Malays, Chinese, Indonesians etc. This is one of the driving factors as to why Singapore has a society with various tastes and preferences. In the field of designing also we can see various architectures reflecting different cultures all over Singapore. With advancement of demand for common parlance to trade there has been...