Is print either superior or inferior to video? How would one decide such a matter? When superficially comparing two means of communication largely used nowadays, namely print and video, one could venture stating that the latter is 'better' just by looking at the audience rates for each medium. However, the issue of deciding which type of medium is 'better' is far more complex, starting even from establishing what 'better' means. Being in no position to offer a clear-cut answer to the essay...
It is hardly "newsworthy" to note that newspapers have been on the decline for some time (Meyer, 2004)-indeed, losing younger readers for decades now (Mindich, 2005)-but the quickening pace of losses appears to have caught the industry and its observers by surprise. Circulation, perhaps the most-watched measure of newspapers' health, is a good indicator of this drop-off: From 2001 to 2008, U.S. daily newspaper circulation fell 13.5% (Project for Excellence in Journalism, 2009a);...
Mass media has the greatest advantage of all it has the power to reach a large number of people in a very short period of time all around the world. It plays an important role in our everyday live. Mass media influences our likes and dislikes, opinions regarding many important issues, views, behavior and style. Its primary purpose is to inform, but looking at it from the perspective of the viewer its main purpose is to entertain. On everyday basis children are being exposed to television and...
Coca-Cola has one of the most recognized brands in the world, and that recognition is due in large part to the company's careful marketing and branding efforts. In an Essence magazine, I noticed that the Coca Cola uses warm welcoming colors such as gold, brown, and orange to set the atmosphere. Also symmetry plays an important role in this advertisement. For instance, the props are equally matching on both sides the table around the cake. There is one woman in the center of the group as a focal...
Issues raised by minority film resonate through current literature relating to film studies. In work that I have presented at other venues, I have explored the complicated relationship between the Chicano/a community and political agency within the American film industry (Gallagher, 2008). Within this context, I want to build a case for the carnivalesque as an important concept in the realm of the creation and analysis of fictional media with the specific intent of helping minority groups...
Strategic Marketing and the Four P’s of Market Research When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) ┬íV maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence). Market segmentation and the identification of target markets, however, are an important element of each marketing strategy. They are the basis for determining any particular marketing mix. Market segmentation as...
The Fast Food Employee and Industry, McDonald's and other Fast Food Giants Market Research The fast food industry has always had one purpose in mind, to maximize profits. Similar to any other fast food restaurant, McDonald’s takes this goal to heart and is doing quite well in attaining it. Essentially, any fast food restaurant uses the concept that “food nourishes the society just as it sustains the individual” to legitimize many of their practices. However, how do fast food...
Introduction: Crafting a strategy is a market-driven activity, while implementing this strategy is an operations-driven activity revolving around the management of people and business processes. We will analyze the case by dividing it into three parts. First we focus on the external analysis, followed by the environmental and then internal analysis. But before we move to those grounds lets take a brief overview of the company. The Company History: Founded in 1981 by William Kimpton, he now...
Introduction to Market Research and Planning Marketing research plays a significant part in the development of marketing plans because it allows the organisation to become less isolated from the key trends and changes, which surround their product. To continue to be successful, organisations must receive information, from the researcher that is clear and accurate. It also has to satisfy your pre-determined goal for your research. "Marketing research is the function which links the consumer,...
1.0 Royal Caribbean Cruise Line Royal Caribbean Cruise Line (RCCL) is the world's second largest cruise company (behind top-ranking Carnival), with over 20 cruise ships and a total of 60,590 passenger berths as of August 2005. Founded in 1969, the company has been active in changing the cruise industry from a ocean carrier service into a vacation option in and of itself. RCCL offers a variety of different itineraries and its ships travel to many destinations like the Caribbean, Bahamas, Mexico,...