Introduction The knowledge gap hypothesis was first presented in 1970, which suggested that there might be a possibility that the mass media (broadcast, newspaper, and television) have the effect of widening the knowledge or information gap between people in different social groups. Nowadays, more and more media channels spread news and information to the public, like the Internet and mobile phone. The past knowledge gap hypothesis has some missing parts and limitations. During 1970s, those...
The problems were replied to the mode of access to the internet as an important discovery, positioning the access to the Internet community in Sri Lanka. These results are shown in the following figures 5.2.2: The chart above shows, 44% of the populations use the internet through a personal computer, 30% of people use the internet to access the Internet through smart phones, and 23% are through laptop and very few only 3% of the use of other resources. This result suggests that still PC gets as...
Having that said I dare bet that every Internet-user is or has been part of the Social Media community. Yes, even you. Because, admit it, have you ever watched a video on YouTube? … So I thought. Social Media is however more than just YouTube. The experience goes much further than simply watching movies on the internet and that is exactly what captivates me. How can one kind of Media become so huge in such a short time? How is it possible that both companies and private-individuals use the...
We use the internet for our own favor and interest. It depends what we enjoy the internet surfing for; some like using instant messaging and face book. Now they are the most excessively used internet programs. Sometimes people do that in order to solve some mental disorders. Such as feeling isolated, or having lake of self-confidence. Meeting people over the internet and not having to meet them in person, solves their feeling of insecurity. Others are addicted to gaming on the internet, such as...
Supply (or cost) If there is an abundant supply of a product or service, it may not be a candidate for being approached as a product or service for sale. For example, we don't consider air to breathe as being a commodity we must buy. Of course, that is only because there is a plentiful supply. Of course, in Colorado, many people find that the air supplied by the great outdoors is not sufficient in oxygen, thus, they must buy air that is rich in oxygen by renting oxygen tanks to enhance their...
What is power? The strength, faith, culture, authority ...? No doubt all of them together. Can be safely stated, however, that history of power is also a history of ourselves. It can be assumed that power is the quintessence of existence. In the world of flora and fauna is realized through the power of domination of one species over another, by the existence of the food chain, hierarchy, competition. Power is thus a product of nature - its integral part. According to Lukes (1986) cited in Scott...
In this essay I will discuss how in the contemporary digital media environment traditional copyright applications are becoming increasingly unworkable. As audiovisual content is moving from analogue television and physical containers such as film, or disc, I believe that many copyright infringement issues are caused by distributors failing to address audiovisual media in a digital context and are failing to meet the wants and needs of a technologically savvy audience wanting to interact with...
This work is dedicated to the specific topic called "Dancing with wolves". It consists from summarizing and analyzing the information and thoughts, given in different works about this theme. The essay sheds light on the main argument of the definition and determining of film called "Dancing with wolves". Detailed overview can allow getting the main ideas, advantages and disadvantages of a big amount of thoughts and arguments. Our core focus will be on the determining main...
Proponents of Web 2.0 - who tend to dominate existing literature on contemporary internet studies - claim that these new technologies will revolutionize communications by democratizing and decentralizing our methods of transferring, accumulating, and synthesizing information. Indeed, prior to the Internet, most individuals lacked an audience for the exercise of their freedom of expression; control over mainstream media content lies in the hands of a select few media conglomerates,and...
Today, how do one measure the effectiveness of advertising when there is an overloading presence of product choices, features, media channels and messages? Advertising clutter is ubiquitous in our lives, where we are exposed to more than five thousand commercial message daily ranging from commercial to logos on retail chains, yet, only less than one-tenth of one percent are able to recall a particular brand or product when being asked (Vitberg, 1996). It has always been knotty to get the...