The E business (Movie industry) is one of the major industries on the World Wide Web because of its accessibility, easy availability and convenience. The consumers of the internet these days prefer to watch movies on the internet rather buying CDs and DVDs from movie shops. The high demand is mainly the reason why the industry especially Hollywood (USA) and Bollywood (India) are getting famous and the industry is actually ruling and responsible for the lives of billions. The term e-Business...
Communication is a process to sharing the ideas, thought, speaking and writing, reading and listening. Business communication is involved flow constant of information, the feedback is the one part of business communication and its include number of people. Business Communication is regular by certain rules and norms. In early times, business communication was limited to paper-work, telephone calls . But now with arrive of technology, we have cell phones, video conferencing, emails, satellite...
The birth of the mass media begins with print media which includes books, magazines and newspapers. Books are considered the oldest form of media as it exist since the invention of writing system and they were copied by hand till middle 15th century. Books were used mostly to store religious and sacred writings, so they were hardly considered as a mass medium. As time passed, the techniques of printing were developed. Many sources claimed that the world's earliest dated printed book was known...
As the social media and the related activities are developing rapidly, the number of involved women users are more than the number of men. Due to this fact, there are many possible changes could be experienced in the future media. Advertising and media Companies have been use the same and outdate ideology to understand their audiences. However, it becomes more and more challenging to keep using these outdate methods. It is necessary to analyze some of the quotes that are related to the social...
1. Introduction: Social network sites (SNSs) have become some of the most popular online destinations in recent years (comScore, 2007a, 2007b). Academic researchers have started studying the use of SNSs, with questions ranging from their role in identity construction and expression (boyd & Heer, 2006) to the building and maintenance of social capital (e.g., Ellison, Steinfeld, & Lampe, 2007) and concerns about privacy (e.g., Gross & Acquisti, 2005; Hodge, 2006). While...
Before undertaking any form of production, or even to monitor the output of media text that has been generated, some sort of audience research has to be undertaken to measure the output of that particular product, for the purpose of this essay, I will be focussing on uses and gratifications, and the availability on the internet and the ability to record programs. Uses and gratifications theory first came to light in the 1940s, with the height of radio broadcasting, but later developed further...
Cricket is just one of those many sports which was conceived by the English and perfected by the world; the Indian Premier League is just an extension of this phenomenon. The Twenty 20 format was invented in England in 2003 but it really took off when the master strategist that is Lalit Modi took it upon himself to take this format a step higher into crickets first franchise based sports event. In late June 2007 Lalit Modi who was then Vice-President of the Board of Cricket Control for India...
The Magic Bullet Theory -- or The Hypodermic Needle Theory-- as one of the primary researches in early 20th century posits that the mass media have a direct, immediate and powerful effect just like a bullet on the watchers of TV and it has a puissant impact in behavioral changes on the people. In accordance with this theory, the mass media plays a crucial role in shaping and reflecting the public opinion. As for the The Cultivation Theory developed by professor George Gerbner in 1973 is not as...
Desensitization is simply the process that involves the undermining of feelings, such as empathy or sympathy as explained by psychological reactions to violence. Researchers on psychological reactions to media violence have been keen on the possibility that continual exposure to media violence in leads to desensitization. This implies that, exposure to media acts from the mass media is likely to undermine feelings of sympathy and empathy, or even concern that audiences might have toward victims...
The recent onslaught of new reality programmes on general entertainment channels has once again brought this genre of programming into the limelight. Reality TV is not a new genre here; it has just become more popular (and controversial) now. Reality shows are almost a decade old but thus far, soaps have reigned large in terms of television ratings. With rising competition, however, in recent months, non-fiction-based programmes have made a stunning comeback, albeit in a new avatar-titillating...