The first amendment gives us the right to express our feelings without any restrictions. "Freedom of the press is usually defined as the right to communicate ideas, opinions, and information without government restraint" (Dennis and Merill 5) The newspaper was one our main source of communication. Newspapers were mainly just for "News". Now you could access to any type of information in the different sections that a newspaper have. Newspapers have sections that talk about...
Web 2.0 is a buzzword nowadays. However, Web 2.0 is not the technology but the changed attitude to the existing opportunities. The development of World Wide Web and the growth of population number using Internet led to the development of new methods of communication. One of the most popular and simple method is microblogging. Microblogging allows fast information exchange and the popularity of microblogs grows every day. The most popular service of microblogging is Twitter. Celebrities,...
What does racism mean? Racism is a belief that the many differences between races determine cultural or individual achievement, usually involving the idea that one's own race is superior and has the right to rule others. Racism is one of the world's major issues today Race is a set of genetic, biological characteristics, and area related characteristics. One influence on racism is the media. The media has a big effect on the way races are viewed by society. The media is made up of...
Bounce rate - is a digital marketing term used to show the percentage of visitor who access a website and then leave it, rather then continuing to browse other pages. It is most commonly used in web traffic analysis. Engagement - isany action carried out by a user on a social media website. An engagement includes a like, share, comment, retweet or favourite. Feed - is a list of updates on the social media site's home page. Usually encountered on the Facebook social networking site, it will...
Television has its good side.  It can be entertaining and educational, and can open up new worlds for kids, giving them a chance to travel the globe, learn about different cultures, and gain exposure to ideas they may never encounter in their own community.  Shows with a prosocial message can have a positive effect on kids' behavior; programs with positive role models can influence viewers to make positive lifestyle changes.  However, the reverse can also be true:  Kids are likely to...
There has been endless debates about a revolution which occurred due to the impact of digital technologies on the workforce, individual artists, corporations, media producers and audiences. At the beginning it is crucial to discuss about the workforce which had a direct impact on job sectors. First, automated tasks are no longer identified as non automated tasks are sorted for, second, competition in the local job market has been intense and lastly, people are being replaced by computers that...
The company and their subsidiaries create, aggregate and disseminate content of various genres across varied distribution platforms. The company has subsidiaries with offices across India, Mauritius, UK, USA and Japan. Their subsidiaries includes UMP Plc, UTV Motion Pictures Mauritius Ltd, IG Interactive Entertainment Ltd, UTV Communications (USA) LLC and Ignition Entertainment Ltd. The company has grown from a Television Production house, into an integrated media company with interests in...
The Heidelberg website glossary explains that Crossmedia is a term for describing the common processes of content for different media. By way of example, texts and images saved in a database can be used to produce printed catalogues, but also corresponding data media and electronic catalogues, which can be accessed via the Internet. One important benefit of this procedure lies in the fact that changes to the content only need to be performed once for all three media jointly. (Heidelberg, n. d.)...
"Patiala House releases in Patiala, ironically the film has nothing to do with the princely state, Katrina Kaif in Lucknow studio of radio mirchi for Rajneeti's Promotion, Silence is the promotion strategy for My Name is Khan a much talked film" This paper investigates widespread marketing strategies used in Film industry popularly called the Bollywood both nationally and internationally. Film marketing is rapidly developing into a promising industry although the idea is its incipient...
Computers have impacted the way humans operate. The mid-1900s introduced a contraption that revolutionized the way people communicate with one another. Hand-written letters are no longer necessary, for a computer provides email and Facebook. A paper and ink Encyclopedia collects dust on the shelf now, for search engines provide infinite amounts of information. By providing the Internet, equipped with search engines and social networks, computers have allowed once tedious trials to become...