At OneUniversity, Tobacco Money Is a SecretA Case Study of VirginiaCommonwealthUniversity and Philip Morris In the present case study, it is mentioned that Virginia Commonwealth University (VCU), a public institution has accepted money for research from Philip Morris which is the largest tobacco company in USA. Cigarettes are the main product of the tobacco companies. It is shown that smoking damages almost every organ in the body and it can also cause around 15 types of the cancer....
Humans life has changed. Most of the people have come to cities instead of towns. Kids spend most of their time inside houses eighter watching TV or playing computer and maybe do their homework. Internet is one of the most recent changes in the last two decays. Not surprisingly, the new phenomenon is perhaps one of the greatest inventions of the last century, but unfortunately this occurrence has made some negative impact on our society and children. Teenagers are the most common group of...
Introduction Media is basically intended to aim a huge amount of audience to communicate with them a certain news or things which is happening currently. It communicates and informing them news and stories through a medium such as radio, television, newspapers, internet, as well as magazines. Television involves both sound and visual dimensions while radio involves sound only. Newspapers and magazines are print media which applies written word and it usually requires knowledge in understanding...
Gods great gift to humanity is communication. Freedom of speech is a right of every individual who have expressed their thoughts, because of their free will desires, and aspirations through the mass media (Russell, Norman and Heckler, 2004). Communicating liberally with other affirms the self-esteem and merit of each and every member of society. Freedom of phrase is vital in the achievement and growth of knowledge. Communication brings ahead a variety of ideas and information. People nowadays...
The long-indicated convergence of broadcast TV and internet is reaching a tipping point. Viewing TV text via internet has changed PC savvy TV viewer's expectation dramatically. The rise in synchronized use of internet and TV has resulted in a unique off screen and on screen relationship of users with TV content (Grady, 2010). Grady's view of Television describes 'onscreen' engagement of audience with online TV content and 'off screen' interaction amidst peers and friends that Jenkins (2000)...
In its typical sense, the word piracy refers to the manufacturing of unauthorized copies pirated copies of protected and copyrighted material and then distributing or selling said copies. The rights of authorization infringed by those who make and deal in pirate copies are the rights of authorship generally protected by copyright, as well as the rights of ownership, particularly in the case of sound recordings, which are generally protected by neighboring rights regimes. In its wider sense,...
Even though women outnumber men in global population, their representation on television, more specifically TV adverts are unrepresentative due to demeaning images of women continuously being beamed through our TV sets. Eisend (2009) claimed that female representation on TV adverts is a collection of out dated stereotypes, which is increasingly becoming worse. Holbrook (1987) warned of the growing ill representation of women in advertisements by suggesting that adverts highlight social...
Today, haptic technology plays important role in daily life of consumer devices or user such as cell phones, tablet, virtual simulation tools, wearable technology, etc. But what is haptic technology? Basically, haptic word comes from the Greek word "haptikos" which means able to grasp and perceive. Through the dimension of haptic technology, user gains the ability to interact with virtual environment through physical contact. Also, haptic sense relies on vision sense and audition...
Today, surfing the web has become a hobby such like going to bars, shopping the malls or watching movies. As the internet has become a major part of mainstream of life, some of the mental health professionals have marked that there is a percentage of people using the internet in a compulsive and out-of-control behavior. In Japan (April 2010), a 30-year-old man who is addicted to internet killed his father and his 1 year-old niece because his father terminated the contract of internet...
Advances in the technology of communication from the 1700's to the advanced Gilded and Progressive era lead to a nation influenced by mass culture and industrialism. Inventions by people like Samuel Morse and Alexander Bell led to a "smaller world" where faster and longer-range forms of communication like the telegraph led America to being a world power in manufacturing, trade, and politics. Communication in America began by the orders of the British crown in Colonial America. In 1692...