For advertisers it is essential to set out a good marketing campaign to promote their product or their image. This is particularly true with cars as there are so many different options available. A large part of marketing campaigns are done through television adverts. Advertisers go to extensive effort to create a good advert. Advertising techniques are what make the advert either effective or not effective. Adverts make money for the company so they are vital. By examining advertising...
With the rapid phase of the changing generation, the youth is now more demanding in acquiring technologies that will suit to their needs, especially in when it is applied to their studies. Certainly, the access in Internet or in the World Wide Web is easy and there are many benefits can be gained. The use of this accessibility is applied mostly on the professionals such as medical practitioners, business tycoons, and even government officials. The purpose of their usage the Internet is...
The introduction of technology has brought revolutions in every area of human life. With this in mind, there are many sectors in different parts of the economy that have embraced technology and thus been able to enhance their efficiency. One of the areas that have benefited most from technology such as the internet, computers, etc is the media in regard to news. It is important for one to understand that the history of gathering, production and presentation of news content has witnessed a...
It is indeed a renowned fact that in the present era, media have transformed sport. However, there was no television, computers and as many published papers before the 1950s as today. Back in those days sports news was given less interest to than literature, magazines, cinema, etc. Even now, apart from usually common television and radio, there exists a wide variety of media itself, like internet, computer games, digests, etc. In the 19th century, information related to sports was available at...
Introduction During the late nineteenth and early twentieth century, journalism was dominated by man. When advertising became the main source for the newspapers' profit, women journalists were hired in order to appeal to female audiences. However, they were assigned to 'soft' news topics, such as fashion, the arts and domestic issues, because of the lack of professional reporting skills assumed by their male editors. Even when dealing with the politics or social issues, women journalists were...
Whiz-bang social networking sites such as Facebook, Twitter are becoming new platforms for next television generation (Kenny, 2010). Watching television content on social networking sites has added new dimensions to the broadcast model in terms of 'reception' and 'engagement'. Experiencing TV content with functional tools embedded in social networking sites such as voice chat, peer ratings, tagging engages users in a more personalized and intimate manner. TV fosters multiple forms of...
Whiz-bang social networking sites such as Facebook, Twitter are becoming new platforms for next television generation (Kenny, 2010). Watching television content on social networking sites has added new dimensions to the broadcast model in terms of 'reception' and 'engagement'. Experiencing TV content with functional tools embedded in social networking sites such as voice chat, peer ratings, tagging engages users in a more personalized and intimate manner. TV fosters multiple forms of...
We need news to live our lives. It helps us to distinguish between threats and opportunities, enemies and friends. News helps us orientate ourselves, and it helps us connect with others. The media has the potential to influence, control and stimulate progress and change in society. (Nel, 2005:48) The first democratically elected president of South Africa, Nelson R. Mandela, once said that "a critical, independent and investigative press is the lifeblood of any democracy." News values...
According to the statement above, the Internet is resistant to traditional forms of regulation, unable to work under government control and is beyond the reach of any single nation-state. It is inaccurate to claim that government control is unlikely to work and that the Internet is beyond the reach of any single nation-state. Although single nation-state attempts to regulate the Internet in the past have proved to be limited in their approach on a multi-jurisdictional level that is no reason to...
T.V. is the important part human of life. It was invented by J.L. Beard. In T.V. we are watching many types of channels. T.V. is providing domestic and foreign channels. It has reached in almost every house. It plays a vital role in moulding the public opinion in various ways. It plays very important role in educationing news and entertainment of the people. If we are it in the front of the T.V. one can pass and enjoy our free time more easily. We have many things to do in a T.V. such...