There are differences in the structures of ads that are related to the media in which they appear, in most of the cases ads differing from one media to another because of the different situations in which they are produced: with or without music, longer or shorter copy, etc. However, sometimes the same ad is used in different media, an image or some words reminding us of the other ad, but the techniques differ as it is impossible to give so many reasons for purchase in a television ad as it can...
Three rather frantic weeks in the United States, marked by some deeply emotional encounters with the separated members of your immediate family and dear old friends, can leave you in an excited and confused state of mind. And there was this constant undercurrent of discussions about the political affairs of Pakistan and anguished questions about what might happen in the context of relations between Pakistan and the United States....
If the workings of the Press Complaints commission teach us anything it is that in the age of celebrity scandal the Press Complaints Commission is totally ineffective. Discuss. The Press Complaints Commission is an independent body that deals with complaints from members of the public about the editorial content of newspapers and magazines. In an age where obsession with celebrity gossip and scandal has reached the levels where celerity magazines sell millions of copies every month, we...
It is important to notice that public service broadcasting has been often identified with the British Broadcasting Corporation, launched in 1922 by the government and funded by the license fee. According to Scannel (2000), John Reith is believed to be the most influential person in terms of public service development. Indeed, Reith presented his own beliefs, regarding British broadcasting, in an impartial statement in 1925. He claimed that broadcasting should become a public utility and be used...
The Latin ad vertere means to turn the mind toward. This is why its called an advertisement. Marketers advertise to encourage and persuade an audience, sometimes a specific group, to continue or take some new actions towards new and existing products, services or causes. Advertising is also considered an indication of a company's viability and success which reassures employees and shareholders of the company standing. Advertising messages are usually viewed via newspaper, magazines, television,...
In recent years a new set of global news media have emerged which has the potential to reconfigure relations between policymakers, publics and media. The role of media in the recent Mumbai attacks is very remarkable. Media is considered to be the basic diplomatic channel between policy makers and the public. For the past many weeks, the biggest story in Indian media is about involvement of Pakistan in Mumbai terrorist attacks even when the shooting was continuing in the hotels, Indian media and...
Yet what was repressed returned, whether within the exploitation sector - as in the notorious Reefer Madness (1936) - or within Hollywood cinema itself. For example in The Philadelphia Story (1940), Katharine Hepburn inquiring whether Cary Grant had switched from liquor to dope and the far less subtle act of getting high and, ironically, taking down a drug kingpin in Pineapple Express (2008). Underpinning these instances is the imprimatur of, variously, the literary, the comic and the...
Public sphere is act as a platform and people debate and expressing within this space. It gives rational thinking for making decision. According to Habermas (in Grbesa 2003), public sphere as a social space for the 'rational-critical debate about political issues conducted by private persons willing to let arguments and not statuses determine decisions'. As Calhoun (1992) argues that an ideal public sphere should depends both upon the quality of discourse and quantity of participation. In...
In the era of everything instant, the perception of living life has dramatically changed. From the perspective that life to too hard to live, it has now become an adage that life is easy and living it is much easier. Thanks to the comfort of modern technology and globalization. One of the great features of the unprecedented rise of the global cultures is attributed to the revolution of the Internet and social media. Almost everything has become so easy and so instant. Currently, the worlds we...
Has turned the Internet into the 'fastest growing-tool of communication' and 'global medium' (Thussu 2006, p.208). Statistics revealed that the number of Internet users has significantly propelled to more than three times from 2000 to 2009, reaching out to more than 1.7 billion users worldwide. The manifestation is primarily attributed by the cheaper and rapid connectivity as a result of the perpetual developments of computing and communication technologies. The progression now offers a vast...