The biggest change that has taken affect in not just the publishing industry but throughout mass media in mass media is ownership. Most of the family owned publishing houses being merged into 6; it has left only a handful of independent publishers left that are able to publish more controversial work. According to Greco (2005), the reasons for the increase in mergers and acquisitions center around two closely interconnected issues: (1) strategic marketing considerations, and (2) globalization...
Motion Graphics create around the websites that are reaching millions of users. The animation techniques that are used in web sites develop in the course of time. These improvements are still continuing, as the technology is getting more advanced every day. The more web sites are approaching around the world, the more motion graphics need to require people needs and give them a point of view. After the introductory part, in the second part of the thesis, there are related works about the topic...
The media provides information and entertainment; it is a producer of cultural meanings in the production of dominant images of women. The emergence of female characters as protagonists, central rather than marginal to the action e.g. Buffy the Vampire Slayer. The media doesn't present innocent, neutral pictures of the world; rather its views are selective and constructed. The women's movement understands the extent to which our consciousness is shaped by powerful, simplified images and has...
Did anyone ever ask you where you live. I am sure somebody did, and I can also say that you must have given him or her address, where you live, and maybe the phone number. However, have you ever asked same question to someone and in reply you get name of a website. For example, Facobook.com, Twitter.com or Myspace.com. Well, I can say that we are not far from those days. For some people, Facebook has become a part of their life including myself. Just because, I often find myself checking my...
The mental effects of the violent television on audience especially on children's aggressive attitudes and behaviour have been studied for nearly sixty years. The studies showed that television programmes which contain extreme violence increase the aggression. "Televised depictions of violence can allegedly teach children to use violence themselves under different circumstances, provide justification for doing so..." After video game playing has become a widespread ad popular pastime...
Every year is a new development step to new technologies and evolution. The arrival of social networks has completely redefined the definition of communication. Social media is the new way of social interaction now with famous media websites like Twitter and Facebook which involves billions of daily online users. Social media is not only used for personal pleasure purposes but also it is used for professional purposes too. There is no doubt of mistrust or space to reject the competent encounter...
From its most humble beginnings to where it is today local television news has evolved into a product that is almost unrecognizable from its original form. The driving force behind all of this is advertising. While content may have been the engine that powered the first newscasts, it is advertising and the revenue it generates that keeps the industry alive today. The goal of any contemporary television station is to be profitable and to that end advertising revenues during the local newscast...
Images of female bodies are everywhere. Women-and their body parts-sell everything from food to cars. Sex has become the selling point of a product, rather than the value of the product or service itself. Everywhere a person turns women's bodies are being graphically used to sell products. Popular film and television actresses are younger, taller and thinner all the time. Quite often they have to starve themselves, and will faint from hunger simply to maintain the body image that seems to be...
The paper considers alterations that take place in the course of intercultural сommunication, caused by rapid growth of the new mass communication medium, playing a significant role in the cultural integration. Their function in the process is surprisingly ambiguous: wide audience, new cultural space impacts greatly public consciousness and the character of interaction between the cultures. Integration of the telecommunication and communication means guarantee remote access and immediate...
It is very important to understand the media channel as our social behaviour and society is influenced by these channels. Media can be defined as a means of communications which reaches out large scale audience involving the society as whole with help of media channels. (spark, 2007) Till date mass media has been influencing the social, cultural, economic, spiritual, political and religious aspects of society as well as personal level of thinking, feeling and imagination. Media works as...