Why Manage Customer Service Quality Management

Essay add: 28-10-2015, 19:45   /   Views: 216

Kotler, P et al in his popular marketing book highlighted that quality customer service means the standard level of service managed and delivered by the service provider to meeting customers satisfaction.

Most of leading companies take the initiative to develop excellent quality of customer service by positioning the companies through an efficient and reliable customer service that goes beyond customer expectations and exceeds customer satisfactions to gain the competitive advantage over competitors.


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