Managing For Future Wipro Management

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The method of reforming the management created a lot of issues to number of firms today. As a result, these types of firms utilize Scenario planning as a strategic planning method to generate a vigorous long-standing strategy relying on different 'what if' situations and consecutively providing the preferences on how they function to the circumstances (Amitava, 2008).

Wipro is established in year 1945 with its headquarters in Bangalore, India. Wipro endow with an inclusive range of business process outsourcing, IT services, research and development services, IT consulting, software solutions in the software and hardware design in worldwide. Wipro explored its branches over years in native country as well as foreign countries and till date it possesses 87 subsidiaries where 7 of them reside in India (William et al, 2006)

. The business of Wipro include

Wipro technologies

Wipro InfoTech ltd

Wipro consumer care and lightning

Wipro Infrastructure Engineering

Wipro GE Medical Systems Ltd.

Wipro Biomed


Providing services based on industry expertise, process based service operations formulated upon strategic principles assuring delivery of world's best IT infrastructure solution.


"To serve customers with integrity through innovative, value for money solutions, by applying thought day after day".

The entire performance of Wipro from 2005 to 2012 is noticed to be that


2185 $million

4380 $million

6100 $million





Global development centers





152.7 billion

259.6 billion

316.9 billion





Thus, due to its wider recognition, Wipro is considered in this paper to illustrate the concept 'Managing for the future'. Corporate Social Responsibility (CSR), environmental issues and crisis and catastrophic management are the crucial themes that are evaluated in this paper. The standard narration of Wipro in the years 2006-2012 is evaluated to derive the ultimate conclusions regarding the company's performance. Therefore, by reviewing the competency of the administration for every 7-10 years, it would be possible for the company to estimate the outputs, spot out the problems and in turn making the needed efforts to reduce these problems (Rajan, 2011).

Corporate Social Responsibility initiatives and Wipro:

Corporate Social responsibility is becoming a tool for many of the Multinational companies today to showcase their business in a very different image. The studies so far on Social responsibility in organization suggest that companies tend to satisfy their stake holders and assume social responsibility is a medium to show the positive aspect of the company through their Social initiatives. Economic development is one such objective of the Multinational organizations which companies tend to achieve through their CSR initiatives; There are varied opinions on the positive aspects of the Corporate Social Responsibility. According to Milton Friedman, an organization should hold the responsibility for the maximum benefits of its stake holders such as employees, Clients and the shareholders through their initiatives for economic change and development: Where in Berumen feels an organization to be the property of its owners; The decision to maximize the profits of the organization or to use it for the economic development is solely should be left to the owner of it (Chatterjee, 2004).

Bhattacharya (2004) believe that multinational companies gain the positive impact from the investors too with the CSR. To get rewarded, many of the companies would likely to participate in CSR .This could be done with or without investment: Spreading campaigns, awareness programs, promotional activities, education and health are covered as part of these programs. CSR should be closely understood by the researchers and the critiques, when a company initiates the healthy atmosphere for the employees to work by cutting down heavy machines or work hours, it should be treated as management initiative not Social responsibility .CSR is not new to India. Companies like WIPRO have been spending their profits in achieving CSR objective. The following are some of the initiatives taken by Wipro towards social causes which could greatly help the society.

A table has been depicted inappendix1 on the CSR initiatives in India

Profit maximization is the most important objective of any firm today. CSR activities are not opposite to the profits, but it takes full advantage of profit not in the cost of others. The CSR actions of Wipro include towards education, environment and energy. The company has created an apparent roadmap to understand the fundamental necessities of the society under their CSR activities. The company has initiated 'Wipro Care program' with the assistance of the employees who are open to give their services and many other voluntary organizations which are ensuring the accurate objectives that are important.

 Wipro Care program:

This program includes dissimilar communities concerned to neighboring localities. The main intension of this objective is to endorse the developmental requirements of fringed groups in cities and towns where Wipro has a great incidence, restore communities influenced by natural disasters and provide the company's employees with new opportunities to participate in local communities. Under this program, the company focuses on education, health care, environment and disaster rehabilitation as the main core elements of work. Hence, Wipro Care participated in about 15 ventures surrounding India believing that employee engagement is a significant unit. All these ventures are executed with the assistance of volunteers surrounding different locations in India (Yang et al, 2005).


Very Strictly, Wipro considers education as the fundamental catalyst in the society. It is also identified as important investment which was manifested and controlled as a social principle. Through Wipro Cares, the company works with a number of NGOs who sequentially work with deprived children. Various opportunities have been created for accomplishing the holistic improvement by the company. As a part of this activity, Wipro executed dissimilar bridge schools and educated them in professional expertise. Also, the company educates the teachers to connect with children who originate from fraught backdrop.

The tagline 'Applying Thought in Schools' principle was taken with much consideration to structure a network of social organizations committed to education renovation. Quality of the education, research and interventions are the main programs described under this initiative (Thakker, 2005)

.Eco Eye:

Wipro believes that the ecological development as an important attempt surrounding the people. It strongly approximated that the future exists in sustainable solutions which will never interface with the environment (Tschang and Xue, 2005). However, with the formation of Eco Eye, the company established ecological balance in each of the ventures implemented by them. Inter connection of sewer lines, biogas plants, rainwater harvesting and Eco-friendly chemical are some of the initiatives undertaken by the company in the course of savings.

Health care:

The company Wipro also concentrates on providing the primary health care to the rural communities by starting new ventures. This venture was established in association with the Savitribai Phule Mahila Ekatma Samaj Mandal (SPMESM), a renowned NGO that has well -versed familiarity in working with rural health care (Saxenian, 2003). The highlights of this venture included the major aspects as shown below:

To offer primary health services by operating a Mobile health clinic

To reinforce the local Anganwadi institutions to develop the presence of children in order to ascertain and improve their health.

To recognise and treat malnutrition cases in the project region

To recognise and register pregnant women and offer basic medical services to them

Create understanding about the individual hygiene, diet and immunization through knowledge program and psychoanalysis conferences (Hira, 2010)

 In this way, Wipro has initiated various initiatives under the CSR proceedings.

1.2 Environmental issues and Wipro:

Recently, Kyoto and Rio summit protocol have forcibly derived global spotlight over the risks or problems like global warming and change in climate on account of improved levels of greenhouse gas (GHG) releases. Merely this time, such risks are intensely severe demanding for instant reaction and attention. This led to occurrence of environmental risks upon the decision making process of multinational organizations. Occurrence of possible risks and its impact upon the Wipro Organization is shown in the below table:

key environmental risksPotential affect upon Wipro organizational business

Severe rise in the sea levels due to the global warming

Possible failure to infrastructure assets within coastal cities. Displacement of individual might influence the productivity of the workforce.

Augmented intensity of storms and hurricanes due to the occurrence of global warming

Possible failure to the assets of infrastructure particularly within the coastal towns.

Reduced availability of fresh and unpolluted water for the purpose of commercial usage and drinking due to the increased utilization, ground water pollutions as well as drying out the means upon due to climate change.

Additions expenses upon procuring the water

Constantly ruined intensities of air quality within urban towns

Potential effect upon the workforce health that resulting into additional healthcare prices as well as declined in productivity

Constant rise within the landfill waste of each and every category

This risk impacts the firm in indirect manner

Slaughtering of biodiversity and species includes plants as well as animals

Indirect effect on the business organization

The above mentioned are known environmental risks which adversely impacts the company and there are other unknown concerns which occur recently or might be encountered in future. Wipro Company believe that the complicated feedback as well as interdependencies that encounter within the nature make it incapable in predictive or even in recognizing each and every potential environmental concerns. An appropriate approach for unknown concerns is for the firm management in order to continue to open and employ intensely with each and every dimension of environment. A formal evaluation of environmental concerns has been commenced through the Wipro risk center over the year of 20008-09. This is emerged within the Wipro's Company framework of risk management. Majorly, the addressed risks under this framework are climate change, e-waste and water scarcity (Uma, 2012).

One of the ecological risks like climate change is best example wherein enduring scheduling is significant to eliminate few possibly irreversible impacts. This is one of the complicated worldwide concerns at the juncture of technology, community policy and science. Wipro Organization sighted that the changes in the climates and concerned policy responses are turning out to be progressively more relevant for the organizational environment wherein the firm operates. This company proactively addressed the threats as well as opportunities that have incorporated. Under the 'Business Continuity Planning (BCP)' of the Wipro, it has located a wide variety of risk management processes, practices and overcoming steps for extensive weather related incidents. The team of this company have undertaken usual reviews of possible problems and wherein properly initiated the significant stems for overcoming such environmental problems. Under the environmental issue mitigation plan, this company has indemnified their real estate property against the failure due to the extensive weather incidents (Sapan et al, 2008)


A point to be noted that India has previously drafted a policy regarding e-waste risk in which Wipro Technologies Ltd was one among the contributors. Transmitting such scheme to regulatory practice is different potential that none of the IT firms could ignore. Also, this company predicts the potential of extra legislative initiatives over other types of harmful wastes. Additionally, this company would constantly monitor and address the advancements in this scenario as well as engage with proper parties with an intension to assess and undertake actions over the distinct issues and opportunities concerned to the environment. Utilize the power by the company for their buildings over the locations which contribute for the increase of GHG release that is major reason for the occurrence of global warming. This company purchases the IT hardware systems, servers and many more to their customers for which there is a possibility of finding its way towards landfills with possible toxic outcomes during the absence of responsibility (Simon et al, 2008).

.1.3 Globalization and Wipro:

The global foot print of Wipro is significant differentiator over the Indian competitors particularly specified its large portfolio divides towards raising markets. Several clients of raising markets particularly in India, South Africa and Middle-East are fascinated in Wipro not merely advancing technological measures and also acquiring their gained knowledge pertained to market in the sectors of finance, telecom and retail for managing their trade operation in better way. In addition, US clients for example Microsoft and Cisco have gone upon the witness to specify that they will wish to collaborate with Wipro over the duration of 60 years in both Middle-East and India. Wipro Company has adopted various strategies for the business growth through business expansion in four faces such as joint ventures, organic, diversifications and acquisitions. The growth strategy of Premji who is founder of the company represents a tremendous change compared to previous business patterns (Joseph et al, 2010)


During the period of 1988-2000, this company grew by partnerships, diversification and organically by means of innovations it initiated. Wipro attained adequate growth by means of transferred ideas and acquisitions as well as through some partnerships in the global environment. Another strategy was adopted by the company for global expansion is accelerating the value curve. This company collaborated with Accenture and IBM in lucrative and hostile technological consulting trade for the purpose of assisting in the process designing of users IT systems. This firm emerged strategies and employs solutions for their customers to control the several data source for usage within their decision making process aimed to global expansion. In 2005, July 1st, Wipro reorganized the international IT products and services in couple of operating divisions such as BPO services and IT products & services.

In the year 2005, it attained mPower software service Inc as well as its subsidiaries. Pursuant with respect to acquisition, also this firm obtained MPact India which is a joint venture amid of mPower software services and MasterCard International. Within the same period, also attained BVPENTE along with its subsidiaries, which is an European on-chip system design organization. With the continuous merger and acquisitions of Wipro as well as technological advancements are assisted in globalizing its business which leads the growth in tremendous manner (Rafiq and Martin, 2007).

Part 22. Scenario planning:

The phrase "scenario planning' indicates the overall abilities, methods, resources , tools included in recognizing , evaluating and interacting chosen scenarios associated to a definite activity of a firm. It supports managerial decision making, explaining and revealing the prospective proceedings and conditions. It facilitates in enhanced planning and assists the organizations to determine a route to turn into more flexible, adaptable and capable methods. However, it can be hasty or practical and own either a small or long-standing arrangement perspective.

Hence, it is essential to intend adequate strategy scenarios in prospects to organize the future existence of Wipro technologies ltd considering domestic as well as international markets. Therefore, the direction over a period of 2018-2020 has been described to reach the desired objectives. The future strategic scenario explained over here have been planned to acquire a huge benefit by Wipro over the estimated (2018-2020) time period.

One-three years:

Recognizing social, economic and environment problems with its regular business operations under the good corporate citizenship. In turn , this would impose a direct influence on the environment satisfying the energy needs

Preparing policies and regulations with the involvement of governments surrounding the globe: The descendant agreement to Kyoto protocol is likely to acquire confirmation by the end of the current year. It is significant that the government of US must ratify as well agree the successor treaty which would entail caps over the release of greenhouse gas.

It is anticipated that the US government must offer considerable incentives for the purpose of spending within clean energy which would contains ripple impact over the remaining parts surrounding the globe. Alongside subsidies, anywhere government must likely to gradually more tax services and products which having extreme GHG footprints.

Expanding the services lines will develop a total portfolio concerned to technology services that are infrastructure outsourcing, package execution, trade process outsourcing and many more.

Four-seven years:

Identifying the environmental policies to shape the lives of the future generations. This in turn creates an opportunity to generate an optimistic contribution to social, economic and environmental concerns by enacting regulations intended to achieve sustainable development

Extreme capital finance allocation particularly for clean energy projects: This aspect merely will regulate a fresh wave of spending within clean energy which would occur by means of several mediums and modes like new individual entities, extension and diversification with the help of existing firms as well as public sector spending.

It is essential to adopt a strategy of addressing the incorporating scope of opportunity and few among them must initiative upon the ground like Eco energy which identify the clean and renewable energy place. In addition, the incorporation of IT for the purpose of green program which attempts to control the ICT power (Information and Communication Technologies) meant for the purpose of sustainability.

Constant retention of quality leadership in best quality will embrace the cutting edge quality level like six sigma, which its efforts helps the organization in increasing the reputation across the global environment.

Eight-ten years:

Augmented focus over and finance in survey and development within clean pertained technologies: under this context, typically corporate firms and initial start-up business would shift to gear within their research and development efforts upon the electric vehicles, optional transport fuels and renewable energy and many more. Besides services and production for promotion, few of the huge payoffs for the enterprise will perceive from internal efficacy computes and latest functional models.

Spending in human capital that implies investing for training sessions to the workers in both technical and non-technical side. This is significant as the workforce of the enterprise who are working for several years were considered code cutters for those have an capability in dealing with complicated ventures.

Adopting a comprehensive environmental policy which applies to current or existing businesses in IT industry

Complying with the existing applicable environmental and associated regulations , codes of practice and remaining necessities

Taking relevant steps to recognise , calculate and organise the environmental impact of the current and intended functions

Driving the ecological sustainability in each angle via carbon consumption foot print reduction , positive water balance , Sustainable waste management and sustaining bio-diversity in overall aspects

Identifying the portfolio of sustainability savings which will free new line of businesses

Establishing objectives, targets which offer continual development of the environmental performance and execute reviews of the systems and processes regularly

Offering the leadership and resources which will be capable the workforce in reaching the desired objectives and targets

Disseminating the information to support the employees, suppliers , contractors , consumers, stakeholders to accept own responsibility for environment and working in association to develop a culture of repetitive development

The process of constructing vigorous and long-lasting associations with the groups in which Wipro function to significantly develop the conditions of the deprived ones

Part-33. Evaluating the future capability of Wipro Technologies Ltd:3.1 Opportunities of addressing environmental issues:

Environmental concerns are those complexities which cannot be prevented at once. It requires the assistance of several governing bodies. In case of Wipro believes that right governance would be preferable option to recognize the environment issues that are mentioned above which in turn creates various benefits to IT business as well as market. Reduction of greenhouse gas emission could be easily done by suitable measurements associated with energy efficient that eventually leads to savings in expenses and prices. Also, reduction by means of making changes within the work environment results into reducing the commuting and transportation. These two aspects lead to increased financial returns of the business. In addition, decrease of GHG emission will greatly benefits the consumer market of IT sector through the green IT applications that includes data center efficacy, virtualization and e-waste outsourcing. As well, the IT solutions facilitate and increase the environment sustainability for example control of smart grids, renewable energy modeling application, design and simulation and supply chain applications. Eco energy strategy leads as major renewable energy solution during the provisions of consulting and execution services over the various spectrum.

Increased water efficiency by decreasing its foot print as well as expenses is possible my increasing the recycling process of polluted water, regulating the water saving practices and augmented level of rain water harvesting. As a result, there will be clean environment which minimizes the impacting of health of living beings. This creates wide range of market opportunities especially in recycling and water treatment solutions. Additionally, this water efficiency strategy provides solutions in the space of water treatment of the chosen organization, Wipro.

Management of waste which is countermeasure against the major environmental problem could be done through the recycling process of organic waste which in turn conserves the prices of buying energy sources for example low pressure gas in direct manner. As well, through the increased usage of packaging and recycling process of material within design of the product, thereby positive influence upon the price is considerable. In this market, this measure against the waste creates scope of opportunities that in turn benefits the business especially in outsourcing of waste management.

3.2 Potential of globalization:

With the employment of strategies and measures involved in strategic planning, Wipro Technologies may enhance its growth for becoming as global leaders in the sector. This assists in making necessary rapid changes in financial and promoting aspects for the purpose of technological advancements and amending the existing the business models. In future prospects, implementation of strategic planning in the business leads to creation of wide range opportunities pertained to the business growth as well as the percentage of overall profits and returns which are typically done by the management. Under this globalization, the company might acquire increased number of customers by means of contributed sales team concentrated upon new customer acquisitions that in turn results in to extension of new markets. Also, there is a possibility of reinforcing the relationships between the clients and management that permit the firm to expect huge revenues and profits from them.

3.3 Effective CSR initiatives:

It is recommended to Wipro to focus on improvement in the CSR activities by means of partnering with regional, national and global groups under the part of larger sustainability principles. Also, the company should try to execute the business that gains a balance or integration of economic, environmental and social imperatives and at the same time recognizing the estimations of the stakeholders. Moreover, the seamless combination of the market place, workplace, atmospheres and community complexities with manufacturing functions assists in endorsing sustainable development and continuously improving the performance on the triple bottom -line.

While involving the complexities of sustainability, the company must perform the business in a constant manner by considering spirit of innovation, financial and operational rigor as the core elements. In addition, the concentration should be placed on the hallmark attribute units of the business sector so that they informs about the business action in sustainability in equivalent measures. Otherwise, the approach to sustainability would probably marginal and empty.

4. Conclusions:

The report has successfully reached its end by exploring three themes such as CSR, globalization and environmental issues of the chosen company Wipro. From the overall evaluation, it is evident that Wipro has maintained its capabilities to deal with the future scenarios in a straight forward and easy methodology. In fact, the company has generated a lot of savings by expanding the company globally.

Nevertheless, a thorough scrutiny and the exploration of the business process methods in prospects and eco-friendly sustainability initiatives can gain yet more prolific outcomes to the company.


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