Satisfaction For Food And Services Provided By Mcdonalds Commerce

Essay add: 28-10-2015, 16:47   /   Views: 93

Currently, the worlds largest fast-food restaurant chain is McDonalds Corporation. In 1940, Dick and Mac McDonald was started their business and open the first restaurant in San Bernardino California. In 1948, the McDonald brothers were set a standard of modern fast-food restaurant with the introduction of "Speedee Service System". Now, McDonald's has more than 20000 restaurants which can able to be found in 120 countries around the world, and about 80% are franchises. (Gross & Forbes, 1996)

"Customer satisfaction is an integrated indicator of performance, expectation, equity, affect and disconfirmation." (Kimita,K., Shimomura,Y., Arai,T.,2009) Now a day, the important key element for a business to success in a marketplace is customer satisfaction. This is because the customer is very important for the organisation or in the business world. Without any customer, the business cannot last longer and will be face bankruptcy.

In order to carry out this research, the researchers choose a topic regarding the level of customer satisfaction for food and services that provided by McDonald's.


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