COPY THIS CODE 07TD7AO7 FOR 20% OFF ON ALL CUSTOM WORKS FROM OUR PARTNER ESSAYBOX.ORG

The Effort Of Planning In Communications Commerce

Essay add: 28-10-2015, 17:14   /   Views: 243

Introduction

Public relations is about the effort of planning in communications between an organisation with its stakeholders or the public in order to achieve better understanding among them as well as to enhance the reputation of the organisation (Institute of Public Relations Malaysia 2011). It is different from the view of "Public Relations" of the people who always misunderstood it as merely a advertising based activities (Public Relations Institute of Australia 2010). This paper is about the public relations efforts done by KFC, BP and NAB, the impacts of the public relations on the key publics as well as the effectiveness of their public relations.

1.0 KFC's mission

KFC is trying hard and on a mission to change the image and the perceptions from the public towards the organisation (Andrew Cave 2011). Their efforts include changing the food options offered on their menu and healthier ingredients in preparing their food as well as their Corporate Social Responsibility (CSR) initiatives (Andrew Cave 2011). One of the reasons behind these is the increased in the number of health conscious consumers around the world (Shamini Bundell 2007). The organisation is trying to change the public perceptions towards their food of offering only the fried food (Shamini Bundell 2007). It will be threat for KFC which will lead to the decrease in their sales and profit if the organisation is not aware in regards to the changes surroundings and adapt to them.

1.1

Article name: The Effort Of Planning In Communications Commerce essay, research paper, dissertation