The Designing Of Coca Cola Commerce

Iconic designs have been influencing and changing the way people view, use and distribute products for years. To this day it is hard to find an item on the shelf of any store that hasn't been influenced by a design icon in some way. An iconic design can be defined as an object or product that is widely recognised throughout groups of people, usually on a worldwide basis. Coca-Cola is a perfect example of a design icon, being known globally and influencing companies around the world.

This report aims to explain how and why the Coca-Cola brand has become so iconic and how it has influenced and changed the world of design around it. This will include both the logo, which is known worldwide, and the famous contour bottle, which in itself is an icon. It will be focusing on different aspects of Coca-Cola using a range of sources to help discuss what makes each of them iconic, and what the impact has been on society because of the image they create. It will also be looking at how the product has affected other companies and whether there has been a change in the way of advertising and selling a design as a result of Coca-Cola being so successful in the market. Within in the report will be some background history on the company itself and how it got to where it is now. This will help show how the brand started and how it has been developed over the years while still maintaining its design icon status.

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