Key Factors In Coca Colas Success Commerce

A key factor in Coca Cola's success is its power in the industry. Although it has major competitors such as Pepsi and Virgin Cola, it owns the vast majority of soft drink selection. The company owns Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, sprite and the sports drink Powerade. This is good for the company but reduces the buying power of the consumers, as there is less choice, creating greater selling power to Coca Cola. This means that Coca C

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