Cruise Line Industry: Carnival Case Study Current Situation A. Financial Performance – The Company had a 26% market share of the cruise line industry. It’s gross profit margin increased by 4.69% from the previous year. Carnival is using its assets effectively. Their sales increased by 10.62% from the previous year. The company is financially strong. B. Strategic Posture 1. Mission – To consistently exceed guests expectations in all areas of product, service, and support....

Overview of Swedish Corporation Nokia 1. INTRODUCTION In a global economy, the success of a business goes beyond just fulfilling the needs of its customers. To survive in this internet age, a company must be able to provide a product or service that is in-tune with the ever-changing consumer taste. Innovation is no longer just a catch word but a necessity. In this essay, we will do a case study on Nokia Corporation (Nokia), the world leading mobile phone maker known for its high quality...

Marks and Spencer's Compliance with the Cadbury Code Reasons for Cadbury Code When the company is doing well, the investors usually do not spend much time thinking about corporate procedures. However, in the bad times everyone wonders how they could have ignored commonsense checks and balances. The Committee on the Financial Aspects of Corporate Governance, chaired by Sir Adrian Cadbury, carried out a code which will help to increase the efficiency of the companies with the proposals...

Executive Summary The majority of Americans have a love-hate relationship with Wal-Mart Stores Inc that at times is difficult to comprehend. The creation of Sam Walton ("Wal-Mart", 2006) has morphed into today’s leader of discount retailing. The organization has faced, and is still facing, a significant amount of controversy over a number of different issues. However, none of these have done much more than lightly graze the exterior of this gigantic operation of 1.2 million associates...

Sam Walton, a leader with an innovative vision, started his own company and made it into the leader in discount retailing that it is today. Through his savvy, and sometimes unusual, business practices, he and his associates led the company forward for thirty years. Today, four years after his death, the company is still growing steadily. Wal-Mart executives continue to rely on many of the traditional goals and philosophies that Sam's legacy left behind, while simultaneously keeping one step...

Case Study of Pepsi I. CURRENT SITUATION A. Corporate Overview and Financial Performance: PepsiCo, Inc. is one of the most successful consumer products companies in the world, with 2000 revenues of over $20 billion and 125,000 employees. The company consists of: Frito-Lay Company, the largest manufacturer and distributor of snack chips; Pepsi-Cola Company, the second largest soft drink business and Tropicana Products, the largest marketer and producer of branded juice. PepsiCo brands are...

Boeing - SPEEA Strike Case Study When the word “union” or “strike” comes to mind, it is generally a vision of the typical industrial, assembly line worker. With this strike in particular, it is quite the opposite. The Society of Professional Engineering Employees in Aerospace (SPEEA) is among the brightest and smartest people in the country. Typically, these are not the type of people that generally strike. They held the longest white-collar strike in U.S. history;...

The Home Depot History The Home Depot was formed in 1979 by Bernie Marcus and Arthur Blank in Atlanta, Georgia. Home Depot virtually revolutionized the do-it-yourself home improvement industry in the United States almost overnight. The two entrepreneurs opened their stores which were no frills warehouses. In 1998 the average Home Depot carried 35,000 products. Products varied from well known national brands to propriety Home Depot brands. Home Depot held its IPO in 1981...

Levi Strauss & Co. was founded in 1853 by Levi Strauss. LS&CO. was known for their sturdy canvas trousers – the first jeans invented. They are considered the original jeans and by the last half of the twentieth century their jeans had become a symbol of American values. Until 1971 LS&CO. was a private company. After they went public, the Haas family retained a significant amount of the stock. Robert D. Haas became president and chairman of the board in 1984. In 1985 publicly held...

Fedex, UPS and the Bargaining Power of Buyers FedEx faces significant competitive pressure from corporate buyers in the overnight delivery market. This pressure is most evident in FedEx’s relationship with large corporate clients. These buyers have a great deal of bargaining power attributable to the large volume purchases they make. Negligible switching costs also contribute to buyers bargaining ability in the market. Buyers have a great deal of bargaining power because of the large...