Business Analysis of Ford in China Ford Motor Company is looking forward to celebrating its 100th anniversary. In the past nearly 100 years, Ford has developed with the progress of car industry and become 2nd largest car manufacturer in the world. Today, the American & European car industry faces problems of over-capacity and oversupply. This causes the intense competition in this industry. The world car industry is encountering its biggest changes in history. Globalization is the most...

Turnaround and Return to Profitablility of Volkswagen AUBURN HILLS -- After being on death's door in the early '90s, Volkswagen is back in peak form with U.S. sales breaking records month after month. And the German-based automaker is promising more of the same going forward. It is hoping to boost sales with the introduction of turbocharged versions of its high-volume Jetta and Golf models. "The question now is how high is up," says David Huyett, VW of America's marketing...

Value Approach to Productivity Falcon International Limited is a well-known company for electrical and electronic products. It is the market leader for various electrical products and enjoys the second position for electronic products. The company has realized the 80 million strong middle-class market of India now wants world-class products and after-sales-services. These customers are now ready to pay higher price for better product. On the other side, the lower middle-class customers have...

Company Profile of Sun Microsystems Introduction I choose Sun Microsystems because I bought some of their stock three months ago and it has done very well. In fact it had, at one point, gone up close to sixty percent. After watching its rise over the time that I have owned it I began to wonder what Sun Microsystems is really all about. I knew that it built the backbone of the Internet, but I wasn’t exactly sure what that meant. When I heard the focus of the project we were...

..Problem Statement: How can Texas Instruments maintain market share and profitability while other companies are conforming to global pricing systems? Company Assessment: Financial Assessment: Throughout the 1980’s, Texas Instruments was the leader in sales for the semiconductor manufacturing industry. In 1980, TI recorded sales of $1.453 million. However, by 1985 competition became more intense and Motorola (along with NEC) became the industry leaders in the semiconductor market. By...

Analysis of Strategic Structure of Southwest Airlines Twenty-nine years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. Within 28 years, Southwest Airlines became the fifth largest major airline in America. With...

Analysis of How Microsoft Should Spend its Cash Microsoft has a nasty problem: figuring out what to do with $31.6 billion in cash. We can picture a sleep-deprived Bill Gates and a red-eyed Steve Ballmer toiling away night after night, trying to get Microsoft out of this predicament. It must be tough. So we decided to help them out by making a few suggestions on how Microsoft should spend its cash hoard. We're going to propose a variety of acquisitions. While the company hasn't...

General Electric Case Study About GE GE is a diversified services, technology and manufacturing company with a commitment to achieving customer success and worldwide leadership in each of its businesses. GE operates in more than 100 countries and employs 313,000 people worldwide. Jeffrey R. Immelt, who replaced management legend Jack Welch, is Chairman and Chief Executive Officer as of September 7, 2001. GE's products include major appliances, lighting products, industrial automation...

Case Study of Irish Biscuits Ltd, of the Danone Group INTRODUCTION Towards the end of 1994 the management team in Irish Biscuits Ltd identified the need to strengthen its marketing function. By July 1995 the marketing department had doubled in size and the marketing budget had increased to £2.5 million compared with a budget of approximately £1 million in other years. The new team was charged with the task of updating the company's corporate image and focusing on the development of new...

Odwalla is a juice company with a healthy vision. It was created by Greg Steltenpohl, Gerry Percy and Bonnie Bassett a few decades ago. Steltenpohl was a jazz musician and only wanted to make enough money to finance his musical career, so he began selling his juice to local restaurants, making the juice with a $200 juicer. During the 1980’s, Odwalla began to extend its market and expanded its own distribution and production capabilities by purchasing other juice company’s. In...