The British Broadcasting Corporation Media

Essay add: 28-10-2015, 19:27   /   Views: 306

Its BBC News is a British public broadcasting service intended to show different types of news and the world the real truth. It covers news across many areas of the technology world; topics that range from internet security to gaming reviews. Currently there is a leaning toward coverage relevant to UK audience, because it is widely believed that all citizens should have the right to know and share knowledge, "The BBC sees its audience as citizens who have the right to independent and impartial Information"(www.bbc.co.uk/news). This is so that audience can be active on how they feel about the situations of everyday life without being influenced by media institutions.

Since it is a news service it has different updated internal and external links to facts represented as news with opinions and comments given by others on a topic, enabling viewers to share their thoughts. They show national and international news for each country according to one's choice of news. The news is shown as headlines and below the headline, the first paragraph of each story gives the main points of the story, then more-in-depth information and quotes follow as a new link or in another part of the news.

The BBC History website is very eclectic, covers a wide range of history and as a resource, it could be suggested that it is a victim of trying to appeal all levels of historical interest from the academic to the mildly interested. It has been variously described as relevant and fascinating, a useful research tool, catering to the non-specialist while including valuable material for the historical researcher. As a site there is an obvious preference given to any historical programming by the BBC, be it television or radio, and such programming is also available. The home page of the website is attractive and designed to appeal to as many readers as possible. It is sub-divided into boxes,each giving an access point to different subjects, sub-websites and an interactive section which contains maps, games and picture galleries, amongst other things.

The main program covers are current BBC news programs with the main subject appearing to be the most recent programs and there are tabbed links leading to further, current or recent BBC series. The BBC will help the UK community to save the culture, the norms and values of society, by producing its own programs. This gives it the freedom to introduce programs that preserved their culture and save it from being affected by other cultures of the new world.

The old type of management style is the main reason for the keeping of in-house production; it will not have the same picture of out touch, lacking customer focus,elitist, expensive, and self indulgent. BBC started to move faster in their production because they don't want to lose audience, if they do not move faster than competitors to produce programs with high quality either inside the BBC or by commissioning other to make programs that have the abilities to attract audiences.

Exploiting the opportunities created by new technology in this case, it is supposed to be in the race of ranking in the public service broadcasting. BBC news content creates new digital channels with' 4' free-to-air and' 5' commercial channels within public service, to compete either nationally or globally. It also helps with the sponsorships of big games like footballs, to enable them to compete with other commercial channels rather than being a public service and surviving in the market only.

BBC has won a total of 162 awards in 2001-2, more than doubling the previous year's achievement. The news can be translated in about 32 languages. Their Success ranged from a Queen's Award for Enterprise for BBC Worldwide. By 2002 Worldwide was returning over £100m to the BBC to invest in programs. These channels, like BBC World, BBC Prime and BBC America, reach 450 million homes. This also shows how develop BBC has become not only the news site only, but other programs had generated from it.

In September 2001, the BBC digital developments took a major step forward following government approval of a range of new digital television and radio services. The Culture, Media and Sport Secretary gave the green light for the launch of three digital TV channels and five digital radio networks. This expansion of subscription-free TV channels will boost the attraction of digital television, which will eventually lead to the replacement of analogue transmission. Views can receive all eight of BBC digital TV channels and extra interactive enhancements in three different ways - via satellite, aerial (terrestrial) or cable. All the BBC channels are available free-to-air on each of the three systems. For full information about the BBC eight digital TV channels and how to receive digital TV and radio.

The number of BBC programs with interactive options which will benefit audience is increasing all the time. The programs covers different genres ranging from education to soap operas. 2002 was an exceptional year for major sporting events. Interactive sports coverage included the Winter Olympics, the FA Cup, Six Nations, the World Cup, Wimbledon, the Open Golf and the Commonwealth Games. BBC domain in the UK's top ten.

BBC News and Sport are the most popular sites, followed by BBC World Service and BBC Radio. Interactive learning resources on the web are a top priority and the BBC has put together a detailed proposal for a full Digital Curriculum. This resource would deliver, with other providers and the government, an online interactive service for pupils and teachers right across the UK, covering all the main subjects for children of all ages and abilities.

BBC carries a weight of history which can provide it the authority, power, influences and reduce its weakness, unlike any other broadcast organization in the world. BBC has evolved greatly and it is one of the fastest-growing news service worldwide

Article name: The British Broadcasting Corporation Media essay, research paper, dissertation