Trends And Development Of Malaysian Media

Add: 27-11-2017, 17:49   /   Views: 246

What is animation.

Wyatt defines animation is the image that is manipulated in frame by frame, and when moved quickly will produce the illusion of movement.

Nowadays, animations have many type forms such as animated films, television series, live-action films, advertisements, corporate videos, video games and others.

These had shown that the animation is not only stop in traditional areas of television animation and advertising but a step forward into areas such as web design, educational courseware, interactive comics, architecture, 3-D holograms, virtual reality and mobile games.

(Hassan, 2008).

The animation growth in Malaysia is still unstable.

The government plays an important role in the development of the animation industry.

Malaysian animation industry had influenced by the United States and Japan animation because of the early development of animation.

Its present growth is hindered due to many factors such as the lack of skills, local identities in animation and due to small domestic market.

The objective of this study is to investigate the influences of the United States and Japan animation industry on the development of Malaysian animation industry.

We will also discuss the challenges and opportunities in the Malaysian animation industry.