To Determine Social Media Usage Among Malaysia Student Media

Essay add: 28-10-2015, 17:44   /   Views: 256

Recent year have shown a worldwide growth pattern in social interaction in digital media more knows as social media. Today more than hundreds of millions internet user all over the world visited thousand of social media sites. Social media come out parallel with various technological affordances, supporting with a wide range of interests and practices. While, their key technological features are fairly consistent and the cultures that emerge around social media sites are varied. Most sites support the maintenance of pre-existing social networks, but others help strangers connect based on reasons, shared interests, political views, or activities.

Universal McCann (2009) conducted an extensive study on social media usage among 232000 active internet users in 38 countries during spring 2009. This study showed that social consumption of digital content is either highly penetrated among active internet users or still growing rapidly. Besides that, through this study also find out that consumers continue to flock to digital destinations in order to create and share content, but they are now becoming more selective in terms of where they are doing it included the tools of social media are starting to coalesce on to a single platform type, namely the social network.

According to Universal McCann (2009), 17 percent of active internet users globally now access the internet on the move, in others words internet and social media use are becoming more mobile. Social media platforms also are becoming more multi-media and the number of bloggers and social network users who have uploaded photos, videos, music and widgets has continued to rise since the last study conducted in 2007 until 2008. From this information, there is no doubt at all that social media increasingly important and become a culture for people all over the world in this era 21st century.

Background of the study

This study will carry out in Universiti Utara Malaysia because students are not exceptional as the active internet user and they have a higher access to the internet especially in variety types of social media. It is also because many students are teenager and still young. Usually, at this age the student have a higher desire to do something that their feel interesting and something new. Commonly, student will use many type of social media depending on their reasons. Sometimes, they visited social networking sites, collaboration websites, creativity work sharing sites and others type of social media to get any information, to make a discussion, to keep in touch with friend, for media sharing, self presentation and debate, social networks, referencing and recommendation services and many else.

Problem statement

Currently, social media become phenomena to all internet users not only in Malaysia but all over the world. According to the recent report, more than 30% teenager neglecting their school and also family because spend a long time to access social media. We can see that young became addicted to social media. Social media addiction will occur when people visited websites regularly without any motive, goal and became of their habit every day. Social media addicted is more likely to happens to a university student that have a greater access to the computer. So, this research will conduct a study in Universiti Utara Malaysia to identify the social media usage among Universiti Utara Malaysia student and also to determine the factors that motivate them to take part in social media.


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