Media Industries Are Essential Economic Force Media

The media industries are an essential economic force, helping manage and promote consumer demand, constructing needs and fantasies through advertising and entertainment.' (Kellner, 2009: 95) To what extent do you agree with Kellner's statement? Specifically, what kind of impact does the 'economic force' of the media industries have on the content of any one of the media texts studied this semester (film, comic, novel, prime-time 'reality' TV, internet advertising)?

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