Introduction The government has always been always seeing the mainstream media in Malaysia as an important agent of change for most of the government's policies. They are also perceived them as influential enough because media is the only way to get the latest information nowadays. With the assistance of media, the information is spread out widely and rapidly among the general public. Media can't change the public's mind immediately or lead them to act in such a way, but public will tend to...
Since the creation of the computer and the recent but steady interest in information technology, there has always been a case case for free software and there has always been developers willing to champion the free software movement. Software that is free allows the average computer hobbyist user to understand what had previously been for the elite computer technicians and developers only. The case for 'open source' software has grown rapidly in recent years; as the demand for specialised...
What makes a science communication event engaging? Is it the opportunity for the audience to learn new scientific facts, or is it more a chance for the public to be included in scientific discussion and debate. Perhaps it's even a mixture of these ideas wrapped up in an entertaining package. Sociologists have spent a few decades arguing the case for these ideas in the forms of the "deficit" model and the "dialogue" model. Using an analysis of a science communication event...
Can you spot the difference between new media and traditional media? The traditional media consists of prints and broadcasts such as newspapers, magazines, radio broadcasting books and CDs etc. On the other hand, social media, which grows with technology, includes the use of Twitter, social networks as well as blogs -using internet as a platform. Not only has advanced technology facilitated internet consumption, it has also promoted new media to the extent that majority now believe new media...
Television, film, radio, and other media products provide materials, which we can use to determine the sense of selfhood, sense of class, and our identities. It also includes our sense of nationality, sexuality, class, and race and ethnicity. Media helps us in shaping our deepest values as well as how we view the world. The deepest values include; what we consider positive or negative, and good or bad. Media spectacles also, demonstrate people who are allowed to practice force and violence,...
Hargrave A.M, Livingstone S (2009) critics that the concept of Dumbing down was evident since (1994) when the American news networks eliminated and altered stories to compete in the local media to keep up with the fast moving phase. Dumbing down can also be described as the style in which political news is reported, it was a very attention gaining word in the 90's as it first targeted the education structures. It than involved the Media and started being referred to as Tabloidism which...
Introduction In 1964, Marshall McLuhan (2000, p. 34) introduced the perspective that the medium is the message. In his book Understanding the Media, he stresses on one important effect of media, that is it influences an individual's sense of perception and thinking (2000, p. 34). In the age of news media, with the development of the internet and the emergence of Web 2.0, new information production and communication methods have increasingly impacted the traditional relationship between...
Emergent gameplay refers to circumstances in games that emerge from the interaction of a player and the game. A common instance of emergent gameplay in the videogame industry today is real economy interaction in games. Players in massively multiplayer online games will play to acquire enormous quantities of valuable in-game items, then sell them for real-world revenue. This is an example of unintentional emergence because it occurs outside of the intentions of the game designers. Analyzing a...
VIDEO: The video 'Evolution' starts with an ordinary fair girl sitting against a camera. Now the movement starts with some professionals (make-up artists) start applying make-up on her step by step and finally it shows how this ordinary looking girl is converted to a beautiful model. Not only this, the further step involved the digital alteration of a picture of her to make her even better looking. Afterwards, this final picture is used at a billboard and the line below it captures this: 'No...
After the freedom of the black folks in America, most of them moved to Europe in search of jobs and new lives away from America. The black migrant population played jazz only at home or in small matching bands accompanied by a piano. It became rather popular throughout Europe due to its ornament of melody. During the World War and soon after, Jazz was fully embraced in Paris and other European countries. Due to the racial tension still existent in America, more American Jazz musician spread...