The Heidelberg website glossary explains that Crossmedia is a term for describing the common processes of content for different media. By way of example, texts and images saved in a database can be used to produce printed catalogues, but also corresponding data media and electronic catalogues, which can be accessed via the Internet. One important benefit of this procedure lies in the fact that changes to the content only need to be performed once for all three media jointly. (Heidelberg, n. d.)...

"Patiala House releases in Patiala, ironically the film has nothing to do with the princely state, Katrina Kaif in Lucknow studio of radio mirchi for Rajneeti's Promotion, Silence is the promotion strategy for My Name is Khan a much talked film" This paper investigates widespread marketing strategies used in Film industry popularly called the Bollywood both nationally and internationally. Film marketing is rapidly developing into a promising industry although the idea is its incipient...

Computers have impacted the way humans operate. The mid-1900s introduced a contraption that revolutionized the way people communicate with one another. Hand-written letters are no longer necessary, for a computer provides email and Facebook. A paper and ink Encyclopedia collects dust on the shelf now, for search engines provide infinite amounts of information. By providing the Internet, equipped with search engines and social networks, computers have allowed once tedious trials to become...

Media Traditional Television Media convergence is inevitable as new media challenges the dominance of traditional media and traditional media reacts to this challenge. Discuss.IntroductionMedia convergence has become an issue over the last ten years as new technologies such as the Internet and computers have become intermingled with ‘traditional media’ such as television and newspapers. This media convergence transcends social, cultural, economic, technological and industrial...

What would you do if you knew that just by watching an advertisement you can be led to drug problems, health issues, or even death ? Today's America revolves around technology, entertainment, and other various types of media. Each of them provide advertisements. There are advertisements all over the place, that advertise clothes, cell phones, and even food. The things that are on the advertisements can have an influence on whomever watches them. For example, alcoholic advertisements are seen...

While the word of mouth has been recognised, only in the recent times, as an innovative mode of marketing, it is seldom acknowledged that this is a part of a long standing oral tradition in certain societies, especially India. My dissertation looks at this connection and is in that sense situated between marketing and communication. While studying the present day campaigns, it examines the eternal element of storytelling in Indian culture and is hence positioned at a juncture between the timely...

Fashion magazines are now a way of learning more about our external appearance and the latest fashion, which type of heels and dresses are in or out. However what happens when these magazines promote a false image? In such magazines teenage girls dressed like adult women as thin as skeletons, stare back at us. These girls were meant to be a healthy, inspiring, achievable and realistic image for women. The question is, are they? If this is not realistic, what happens to teenage readers of those...

For this question, I have chosen television as an older form of media. I have chosen this, because it is one of the most popular forms of media and has changed markedly over the past eighty years or so. One reason for this change can be attributed to the rise of the Internet, a newer form of media, which I will use to demonstrate the changes to the more traditional media. Since its launch in 1990, it has gradually informed, restricted and ultimately changed the way TV is run and experienced. I...

About a year ago Michael Moore directed another movie, this time dealing with corporations, capitalism and consumption. Since the end of the 1980s his controversial documentaries have provoked public debate on social and political issues. [] His films, speeches and books are always thought provoking for his followers and opponents and force them to discussion. The same happened in case of Capitalism: A Love Story . "The film is certainly shocking" [] - asserts...

Following September 11, 2001, the world would never be the same again. However, it is necessary to keep in mind that the resulting war on terrorism has its roots in events that occurred long before that fateful day when the World Trade Center and the Pentagon came under attack. For example, there were the bombings of the USS Cole, the embassies in Africa, and the 1993 World Trade Center bombing. The media has for some time failed to adequately inform the public of the horrible situations that...