"Allure, the first and only magazine devoted to beauty, is an insider's guide to a woman's total image. Allure investigates and celebrates beauty and fashion with objectivity and candor, and places appearance in larger cultural context." (Allure Media Kit, 19th August 2008, p1) Well known for its pioneering approach to beauty, intelligent and truthful coverage of current issues that surround women, such as; The dangers of breast implants, eating disorders and Models addicted to...

Culture is a people's ways of life and at the root of all cultural forms are a system of believes and values which can best be understood by looking at the artifacts as well as events it produces. Popular culture, which is also referred to mass culture or simply masscult, is different from folk culture and high culture due to the purpose and manner in which it is produced. It is the observable expression of people thought and feelings, but itself invisible as a result of its omnipresent nature....

It is quite evident that gender, sexuality and advertising are all directly linked with one another.7 Marketing minds have finally realized that sex sells. Advertisements in mainstream magazines have increasingly relied on explicit sexualization of both men and women to sell products. "Ads sell a great deal more than products.   They sell values, images, and concepts of success of worth, love and sexuality, popularity, and normalcy.   They tell us who we are and who we should be.  ...

Considering my everyday life, I find that I spend much of my leisure time in online fan forum of a star following up on his routine duties and with blog sharing personal feeling about him. After chatting with my friends, I realize that many college girls in the vicinity of 20 like me are obsessed with a particular star, celebrity, band, football, film, or TV program. They are defined as fans who are cult and enthusiast for their aspiring or admiring objects (Hill, 2002). As the existence of...

With the rapid change of the generation, the youngsters of nowadays are demanding new technologies to satisfy their needs, especially for their studies and to distract themselves from the stressful life. The uses and capabilities of internet have greatly expanded (Harris, 2006). The availability of internet facilitates people to socialize, make relationship and there are other various benefits that can be acquired (Kiesler, 1997). Apparently, the growing numbers of users that use different...

Commonly known as WWW, the World Wide Web, as the name suggests, is a massive wireless interlinked connection that is supported by a series of URL links, and which has made the world to become a global village as the common adage goes. This is because it has come with such a great and felt impact that has revolutionalized the way people communicate. WWW is commonly referred to as online, wireless communication, or as a majority of people would say- the internet. However, it is important to note...

American society, most commonly women within the United States, have a rather unhealthy obsession with their personal looks, the physical strive and determination to be acceptingly beautiful, and the idea of looking as flawless as humanly possible. The common perception of beauty is falsely created for women to believe that the ultimate 'perfect' image is obtainable. However, it is indeed an impossible standard for most women in American society today. This idea of impossible 'perfection' is...

Martin Sorrell---a legend in the advertising industry. Outsiders have been amazed at his giant and ever-expanding empire, while insiders keeping drawing different descriptions of his personality: driven, focused, detail-orientated and etc. This essay argues about some key elements from family, education and personality that lead to Martin Sorrell's massive success with WPP. Born on 14 February 1945 in London, Martin Sorrell came from a British Jewish family. Educated at Haberdashers' Aske's...

Abstract In recent years, with the prevalence of online games, games have begun to in-game advertisement developed slowly. April 27, 2006, Microsoft announced that 200 million U.S. dollars to the price of the acquisition of game advertising company Massive. Google is to spend 23 million U.S. dollars, to buy another game advertising company Adscape. The more typical embedded game advertising company IGA are also constantly rising. In that case, gaming embedded advertising customers for the...

The term 'convergence' involves the blurring of an industry or sector boundaries in the communication department. The convergence debate preceded the development of the internet, and with its arrival space-time relationships between all parts of the world have been transformed. In general terms it is clear that we now live in a digital age, characterised by certain key trends. These include a convergence between computer technologies and communication technologies, a continuing increase in the...