Strategic Marketing and the Four P’s of Market ResearchWhen it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) ¡V maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence).Market segmentation and the identification of target markets, however, are an important element of each marketing strategy. They are the basis for determining any particular marketing mix.Market segmentation as defined by...
The Fast Food Employee and Industry, McDonald's and other Fast Food Giants Market ResearchThe fast food industry has always had one purpose in mind, to maximize profits. Similar to any other fast food restaurant, McDonald’s takes this goal to heart and is doing quite well in attaining it. Essentially, any fast food restaurant uses the concept that “food nourishes the society just as it sustains the individual” to legitimize many of their practices. However, how do fast food...
Introduction: Crafting a strategy is a market-driven activity, while implementing this strategy is an operations-driven activity revolving around the management of people and business processes. We will analyze the case by dividing it into three parts. First we focus on the external analysis, followed by the environmental and then internal analysis. But before we move to those grounds lets take a brief overview of the company.The Company History:Founded in 1981 by William Kimpton, he now...
Introduction to Market Research and PlanningMarketing research plays a significant part in the development of marketing plans because it allows the organisation to become less isolated from the key trends and changes, which surround their product. To continue to be successful, organisations must receive information, from the researcher that is clear and accurate. It also has to satisfy your pre-determined goal for your research."Marketing research is the function which links the consumer,...
1.0 Royal Caribbean Cruise LineRoyal Caribbean Cruise Line (RCCL) is the world's second largest cruise company (behind top-ranking Carnival), with over 20 cruise ships and a total of 60,590 passenger berths as of August 2005. Founded in 1969, the company has been active in changing the cruise industry from a ocean carrier service into a vacation option in and of itself. RCCL offers a variety of different itineraries and its ships travel to many destinations like the Caribbean, Bahamas,...
Executive SummaryTaronga Zoo – officially opened on the 7th of October 1916 – has been able to withstand the test of time, and today – some ninety years after being established – remains a prime tourist attraction in the heart of Sydney. By remaining open daily from 9am to 5pm (365 days a year, even Christmas Day!) the zoo is able to ensure that all zoo goers (including tourists and families) have plenty of time to explore the zoo, to take in the amazing scenery and views and even attend a...
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Fosters GroupMarketing Plan 2005Table of ContentsExecutive Summary Page 3Situational Analysis Page 4SWOT Analysis Page 4Our Mission Page 4Our Values Page 5Our Vision Page 5Our Goals Page 5Our Target Market Page 5Marketing Objectives Page 5Marketing Strategies Page 6Projected Expenditure on Marketing Page 6Market Research Page 7Marketing…How and Where? Page 7Implementation, Monitoring and Controlling Key...
[i:eb98f4d43a]Why and under what conditions are people more likely to buy brand names rather than their generic counterparts? [/i:eb98f4d43a]Introduction You think you are having Kellogg's for breakfast, catching the news on CNN, driving to Texaco to fill up your Ford while listening to Kiss 100. You ponder changing to diet Pepsi like Madonna. You arrive at work and curse Microsoft for the blue screen. But that was not what really happened. You were actually buying a life, getting deeply...
Marketing Research: Starbucks vs Coffee BeansMarket segmentation is defined as the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix (Schiffman, Bednall, Cowley, O'Cass, Watson and Kanuk, 2001). Different companies have different abilities that enable them to serve their target market better, which is why some companies choose to focus much of their attention to...
Stock Market Crash of October 29, 1929The year is 1929 and you’re living life to the fullest possible. You are finally able to walk down the street in a fur jacket and diamond rings and hand 20$ bills to the bums of the city if you wanted to. It wouldn’t be much use, because they would be nearly as rich as you would be. Even the people in poverty were somehow involved with or put money into the stock market. Nothing said you had to know how the stock market worked, you just let...