From a consumer perspective, the shift toward online advertising is caused by adoption of electronic communications, end-user engagements in the content creation process, and the emergence of new communication channels. This has opened up the playing field and allowed new forms of advertising to emerge and advertising spending on electronic media to grow rapidly. Even so, advertisers need to consider how receptive consumers are toward advertising and how their media consumption is changing....

The Internet has helped people do amazing things, ranging from raising money for disaster victims to giving status updates on Facebook and Twitter during a people's revolution. Some use the Internet for less noble causes for staying in touch with friends and family through social networking sites, reviewing movies, television, or various other media on blogs, or just watching videos made by people with too much free time. In America, the internet is a free expression of ideas with little...

The press is a trend that has remained unchanged for centuries, through it supplying the world with its accurate news and tailored entertaining coverage, we can say the press is controversial as well as satisfying, it has also grasp the attention of its audience, from recession that cost the loss of thousands of jobs, to global warming across the world. We can agree to disagree with the press but when it comes down to it without the press everyday life would seem selfish and dull and without...

The research methodology is to describe the methods that used to collect any data for analysis. This chapter will focus on the research method that will be going to used which is qualitative research, the definition and the theme of the focus group, the details of the sampling in the research, the definition of the content analysis and the operational definition of mise-en-scene and ideological model.3.1 Research MethodThe common used in research method is qualitative and quantitative research....

Documentary films basically addresses the real world where we live but not our imaginary world as these films are the efforts which make us convinced and prejudiced to a particular and important view of this real and actual society in which we survive. It does not only try to make us think about that particular aspect but it entertains also. It helps us in increasing our social consciousness and awareness. Documentary film does not only meant to express the reality but it is used as a very...

Instead of shutting up, why don't we just shut off? The award winning documentary "Outfoxed: Rupert Murdochs War on Journalism," written by Robert Greenwald attacks one of the most popular TV News programme in the US, the FOX News channel. In the 77minute documentary viewers are treated to a large amount of evidence on the endless biased information that Fox News shows against left wing and liberal views. Presented through employees who used to work for Fox News, talking heads and...

Media has become double-edged sword for a society while it has the power to shape and reshape public opinions. Media has been playing very effective role since its inception, with the passage of time gained extraordinary power. It can influence and change the beliefs, norms and the structure of a society. Latest technologies have exceptionally amplified the power and utility of the mass media and at the same time have put huge pressure on media scholars to rethink and redefine the guidelines of...

The media is always been expected to offer pluralistic information to the public, to interpret developments, to unearth truth, to decode unbeknown stories, to learn more about the world, and finally, to facilitate democracy (Manning, 2001; Ruihrok, 2010). Particularly, with regard to the conflicts and wars happened from time to time and from here to there on our globe, the readers, most of whom have no access to witness the real battlefield, have more reasons to demand the media to reconstruct...

There are differences in the structures of ads that are related to the media in which they appear, in most of the cases ads differing from one media to another because of the different situations in which they are produced: with or without music, longer or shorter copy, etc. However, sometimes the same ad is used in different media, an image or some words reminding us of the other ad, but the techniques differ as it is impossible to give so many reasons for purchase in a television ad as it can...

Three rather frantic weeks in the United States, marked by some deeply emotional encounters with the separated members of your immediate family and dear old friends, can leave you in an excited and confused state of mind. And there was this constant undercurrent of discussions about the political affairs of Pakistan and anguished questions about what might happen in the context of relations between Pakistan and the United States....